Description: In the latest episode of “Behind the Numbers,” eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video. Source: eMarketer.com – podcast Date: Mar 19, 2019 Link: https://www.emarketer.com/content/podcast-does-less-tv-mean-less-brand-engagement?ecid=NL1001 Questions for discussion: Summarize the key points Paul Verna argues in this podcast?… Read more »
Posts Tagged: Using Technology to Manage Information
US Esports Ad Revenues Will Grow 25% in 2019
Description: Will cross $200 million by 2020 Source: eMarketer.com Date: Mar 13, 2019 Link: https://www.emarketer.com/content/us-esports-ad-revenues-will-grow-25-in-2019?ecid=NL1001 Questions for discussion: What is happening in this area of entertainment? Besides advertising, what else is driving revenue growth in this industry?
Here’s how much you’d have to pay people to deactivate Facebook for a month
Description: A study released in January found out how much people would need to be paid to deactivate their Facebook accounts for four weeks: “The median valuation was around $100 dollars a month,” Stanford economics professor, Matthew Gentzkow, who co-authored the study told Recode. Source: CNBC.com Date: Mar 01, 2019 Link: https://www.cnbc.com/2019/03/01/stanford-nyu-study-what-youd-have-to-pay-people-to-get-off-facebook.html Questions for discussion: What does the article… Read more »
Fewer than 10% of US Marketers Think Their Company’s Attribution Knowledge Is Excellent
Description: Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices. Source: eMarketer.com Date: Mar 01, 2019 Link: https://www.emarketer.com/content/fewer-than-10-of-us-marketers-think-their-company-s-attribution-knowledge-is-excellent?ecid=NL1001 Questions for discussion: What is the problem facing managers, according to this research? What are the… Read more »
Why Is Mobile App Ad Viewability So Hard To Measure?
Description: Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018. Source: eMarketer.com Date: Feb 25, 2019 Link: https://www.emarketer.com/content/why-is-mobile-app-ad-viewability-so-hard-to-measure?ecid=NL1001 Questions for discussion: Summarize the key points… Read more »
Meet the executives who have made Netflix food TV
Description: If you want to understand how Netflix is reinventing every aspect of TV programming, consider how–and how fast–it’s changed food shows. Source: FastCompany.com Date: Feb 25, 2019 Link: https://www.fastcompany.com/90310413/how-netflix-became-the-new-food-network?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=02252019 Questions for discussion: What does the article say about the way NetFlix has changed programming in this field? What other areas could follow a similar… Read more »
How Forbes Is Digitally Transforming Itself
Description: Revamping a century-old business magazine is like changing car tires at 100 mph, according to Salah Zalatimo, chief digital officer at Forbes. Like a Nascar pit crew, the team responsible for transforming a company like Forbes has to work quickly and precisely. Source: eMarketer.com Date: Feb 21, 2019 Link: https://www.emarketer.com/content/how-forbes-is-digitally-transforming-itself?ecid=NL1001 Questions for discussion: What… Read more »
Podcast | How Much Trust Do Consumers Give Brands?
Description: In the latest episode of “Behind the Numbers,” we’re talking about consumer trust in brands and digging into data from a survey by data platform Jebbit. We’re joined in the studio by Jebbit co-founder Jonathan Lacoste to discuss which brands have succeeded in winning customer trust, which have failed, and why. Source: eMarketer.com –… Read more »
This clothing factory cuts waste by machine-knitting sweaters on demand
Description: In Brooklyn, a company is trying automating knitting sweaters and making them to order instead of making thousands that then have to be trashed if no one buys them. Source: FastCompany.com Date: Feb 06, 2019 Link: https://www.fastcompany.com/90300313/this-clothing-factory-cuts-waste-by-machine-knitting-sweaters-on-demand Questions for discussion: How does this technology improve productivity and customer service? Do you think this orientation… Read more »
Hey Siri, What Are Hearables?
Description: A new category of wearable emerges Source: eMarketer.com Date: Jan 09, 2019 Link: https://www.emarketer.com/content/hey-siri-what-are-hearables?ecid=NL1009 Questions for discussion: Why is the development of hearable technology a game changer for the industry? What sorts of devices and applications can you image in the future?
