Federal regulators file lawsuits to shut down a telemarketing scam targeting millions of consumers with phony auto warranties.
Source: CNNMoney.com
Date: 5/15/2009
Keys: Marketing, government regulation
Link: http://money.cnn.com
Questions for discussion:
- What would you do if you were able to change the current laws regarding telemarketing in general and telemarketing that is found to be dishonest?
- Are surprised by the amount of sales this fraud was able to generate?
- Why do you think people responded to this solicitation over the phone?
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