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Federal regulators file lawsuits to shut down a telemarketing scam targeting millions of consumers with phony auto warranties.

Source: CNNMoney.com

Date: 5/15/2009

Keys: Marketing, government regulation

Link:  http://money.cnn.com

Questions for discussion:

  • What would you do if you were able to change the current laws regarding telemarketing in general and telemarketing that is found to be dishonest?
  • Are surprised by the amount of sales this fraud was able to generate?
  • Why do you think people responded to this solicitation over the phone?

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