Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The vast majority of Americans feel social media platforms like Facebook and Instagram are addictive to them personally, are contributing to a national health crisis and should be regulated the way potentially harmful substances such as alcohol and tobacco are, according to a flash poll conducted late last week by MediaPost and Pollfish.

Source: MediaPost.com

Date: Oct 12, 2021

Link: https://www.mediapost.com/publications/article/367666/americans-facebook-contributing-to-national-healt.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=123933&hashid=mI87WHEHTLqABop5-niE5Q

Questions for discussion:

  • What do you suppose the poll results mean in terms of social behavior and the future operation of these businesses?
  • Do you expect control and regulation to mostly come from the individual, the industry, or government?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: The coronavirus pandemic has forced Americans to reassess their relationships with work. The Labor Department’s most recent Job Openings and Labor Turnover Summary suggests that roughly 4 million Americans are quitting their jobs each month in a trend that has become known as “The Great Resignation.”

Source: CNBC – video report

Date: Oct 12, 2021

Link: https://www.cnbc.com/2021/10/12/why-50percent-of-workers-want-to-make-a-career-change-new-survey.html

Questions for discussion:

  • Summarize what the report is saying about changing attitudes towards work and career.
  • Why do you suppose this is happening?
  • Do you foresee these trends continuing or new ones developing?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: It is easy to forget how new Facebook is, but remember I do. The first time I logged in to the social networking site was around 2006. I was taking classes in an adult enrichment program at a small Catholic school in Charlotte, N.C. A young literature professor used Facebook to cultivate informal communication with the traditional-age students. I joined Facebook using my university email address, which at the time was required to sign up.

Source: NYTimes.com

Date: Oct 08, 2021

Link: https://www.nytimes.com/2021/10/08/opinion/facebook-outage-regulation.html

Questions for discussion:

  • What are the positive and negative aspects of Facebook’s current business model?
  • What does the article say about the social value contribution of Facebook?
  • How would you deal with the concerns expressed?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Despite all the hype surrounding electricity exports, they earn less in a month than oil and gas generate every day

Source: FinancialPost.com

Date: Oct 12, 2021

Link: https://financialpost.com/opinion/philip-cross-if-oil-and-gas-are-dead-why-are-exports-booming

Questions for discussion:

  • Summarize the business and economic significance of Canada’s oil and gas industries.
  • What does this mean for future economic development, in your opinion?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: WASHINGTON, D.C. — Americans’ trust in the media to report the news fully, accurately and fairly has edged down four percentage points since last year to 36%, making this year’s reading the second lowest in Gallup’s trend.

Source: Gallup.com

Date: Oct 07, 2021

Link: https://news.gallup.com/poll/355526/americans-trust-media-dips-second-lowest-record.aspx

Questions for discussion:

  • Summarize and explain the concerns with the key items in the report.
  • What does this mean for managers in the industry and related businesses who make use of the media for advertising and communications with consumers?
  • What should the industry do?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Methane is a major contributor to global heating, and cows produce a lot of it. There may, however, be a way to reduce all that gas: seaweed.

Source: CNBC.com – video report

Date: Oct 12, 2021

Link: https://www.cnbc.com/2021/10/12/seaweed-could-help-cow-farts-contribute-less-to-climate-change.html

Questions for discussion:

  • What are the possible business opportunities related to this research?
  • How can Maine benefit from the sale of seaweed, as an “eco-friendly” product?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Language learning app is global success story.

Source: CNBC.com – video report

Date: Oct 05, 2021

Link: https://www.cnbc.com/video/2021/10/05/how-luis-von-ahn-created-duolingo-and-what-makes-him-proudest-about-the-app.html


Questions for discussion:

  • Why do you suppose so many people are using the app?
  • Why do you think so many are studying the language of their own country?
  • How can the company grow?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A new law requiring shared e-scooter users to lock their vehicles to bike racks is taking effect in D.C. — but don’t expect it to make streets or sidewalks any safer.

Date: Oct 04, 2021

Link: https://www.bloomberg.com/news/articles/2021-10-04/the-flawed-law-that-aims-to-tame-e-scooters

Questions for discussion:

  • What is the problem with scooters that the law is trying to control?
  • How should the companies that own these scooters approach the social responsibility concerns?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The food and beverage giant’s Pepviz platform uses analytics, data science and other tools to ensure a store is carrying the right product mix and optimizing shelf space.

Source: MarketingDive.com

Date: Oct 05, 2021

Link: https://www.marketingdive.com/news/how-pepsico-is-harnessing-data-to-help-retailers-increase-sales/607620/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-10-05%20Marketing%20Dive%20Newsletter%20%5Bissue:37135%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Summarize how data is used by the company to drive marketing strategies.
  • What do you think the future will look like for the company and the industry it is a part of?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A new survey from Equifax Canada found that 68 per cent of small business owners feel confident that their business will recover in 2022. Despite that confidence, many report feeling unsupported by both banks and governments. Of the 300 small business owners surveyed, 52 per cent said they have not felt supported by banks. Another 62 per cent said they did not feel supported by the government.

Source: Yahoo.Finance.com – video report

Date: Oct 04, 2021

Link: https://ca.finance.yahoo.com/video/why-businesses-feel-let-down-153925143.html

Questions for discussion:

  • What does the survey show and what are the reasons given?
  • Do you think the business owners are justified?
  • What do you think the banks and government should do, if anything?