Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: What if nobody could ever tell you that you’re wrong?

Source: Inc.com

Date: Feb 08, 2021

Link: https://www.inc.com/bill-murphy-jr/mark-zuckerbergs-big-problem-has-been-obvious-for-17-years-but-nobody-wants-to-admit-it.html

Questions for discussion:

  • What is the writer saying is the risk associated with Mark Zuckerberg?
  • Do you think he is correct in his analysis?
  • What does this mean for management at Facebook?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Here it is: Six Pixels of Separation – Episode #760 – Host: Mitch Joel. I have this weird obsession with books about book writing. I collect them. I search them out. I devour them. With that, you would think that I would have written more than two of them myself (not there yet). One of my favorite books about writing is The Writer’s Process by Anne Janzer. The book came out in 2016. A few years back, I started a private Facebook group for business and non-fiction book authors. Writing and coming up with ideas to write is a solitary (for most) experience, so it’s an amazingly powerful space for fellow business and non-fiction book authors to congregate. That’s where I first “met” Anne. She’s authored other books: The Workplace Writer’s Process, Writing To Be Understood, Subscription Marketing, and her latest, Get The Word Out – Write A Book That Makes A Difference. Who should write a book? How do you market a book? If you’ve ever thought about writing a book or how books can be a great way to tell your story, this show is for you. Anne is a fellow writing geek and non-fiction author cheerleader. Enjoy the conversation…

Source: SixPixels.com – podcast

Date: January 31, 2021

Link: https://www.sixpixels.com/podcast/archives/spos-760-anne-janzer-on-writing-a-book-that-makes-a-difference/

Questions for discussion:

  • Is being an author like being an entrepreneur?
  • What ideas can entrepreneurs learn from this discussion ?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: U.S. visitors usually mean big business for Canada’s tourism industry. But the pandemic has blunted lonesomeness for the country’s best friend.

Source: NYTimes.com

Date: Feb 10, 2021

Link: https://www.nytimes.com/2021/02/10/travel/canada-us-tourism.html

Questions for discussion:

  • Summarize the impact the pandemic has had on the Canadian tourism industry?
  • What can be done to regenerate business, once the pandemic has passed?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: It doesn’t take long to damage your reputation. Just ask Facebook.

Source: INC.com

Date: Feb 08, 2021

Link: https://www.inc.com/jason-aten/apple-is-worlds-most-admired-company-for-14th-year-in-a-row-facebook-isnt-even-on-list.html

Questions for discussion:

  • What does the article suggest contributes to a company’s admiration or its absence?
  • How does this information affect marketing?
  • How should investors weigh this information?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: The start-up, which was at the center of a recent stock market frenzy, was valued at $6 billion in the new funding round.

Source: NYTimes.com

Date: Feb 08, 2021

Link: https://www.nytimes.com/2021/02/08/technology/reddit-raises-250-million.html

Questions for discussion:

  • What makes Reddit a special type of social media?
  • What is their revenue source?
  • What will they use the investment funds for?
  • Do you think Reddit is a good investment?

 

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Stuart Taylor, Ford’s Executive Director of Enterprise Connectivity, talks to us about why a big data and cloud deal with Google makes sense, and what that means for Ford buyers in the future.

Source: CNBC.com – video report

Date: Feb 03, 2021

Link: https://ca.finance.yahoo.com/video/why-ford-teaming-google-big-215640301.html

Questions for discussion:

  • What are the service enhancements that Google can provide to Ford products?
  • Do you think this technology will concern some buyers?
  • How should Ford and Google go about marketing their collaboration?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Despite all the buzz about electric vehicles, the real transformation in the auto business has been the shift from traditional sedans to SUVs and light trucks.

Source: Bloomberg.com

Date: Feb 05, 2021

Link: https://www.bloomberg.com/news/articles/2021-02-05/car-trends-suvs-and-minivans-gain-popularity-as-sedans-fade?srnd=businessweek-v2

Questions for discussion:

  • Summarize the highlights in the report that focus on major shifts in the industry.
  • What does this mean for the buyers and sellers over the next ten years?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Communities are desperate for more affordable housing, but the cost for developers is just too high. Land, labor and materials were pricey before the coronavirus pandemic, and they are even more so now.

Source: CNBC.com – video report

Date: Feb 04, 2021

Link: https://www.cnbc.com/2021/02/04/want-to-own-an-apartment-building-buy-a-distressed-hotel-cheap.html

Questions for discussion:

  • How has the pandemic affected the hotel industry?
  • Is the transition of purpose of these properties a “good thing”, in your opinion?
  • What might this transition mean for the hotel industry when the pandemic passes and travellers return looking for hotel rooms?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Canada Goose (GOOS.TO) shares jumped as much as 30 per cent in early trading on Thursday after the company reported third quarter financial results that exceeded analyst expectations.

Source: Yahoo.Finance.com

Date: Feb 04, 2021

Link: https://ca.finance.yahoo.com/news/canada-goose-earnings-stock-skyrockets-as-results-exceed-expectations-162658984.html

Questions for discussion:

  • What does the report say about the firm’s financials and the reasons given?
  • What does this say to management about planning for e-commerce versus traditional retail outlets?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: You open up the box. For whatever reason, you don’t like it.  So, you send it back…for free. No questions asked. The retailer pays for the shipping costs and already is losing money. Immediately the hourglass of profit turns. Each grain of sand, a few cents dropping from the original price of that air fryer.

Source: CNN.com – video report

Date: Jan 30, 2021

Link: https://www.cnn.com/2021/01/30/business/online-shopping-returns-liquidators/index.html

Questions for discussion:

  • What happens to returned merchandise that is bought online and what are the financial implications?
  • What responsibility does business have to avoid this marketing supply problem?
  • How can businesses change consumer attitude toward returning merchandise? Should they?