Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Amazon, the second largest private employer in the U.S., is raising the minimum wage for its full-time and temporary workers to $15 per hour.

Source: Finance.Yahoo.com – video report

Date: Sep 26, 2018

Link: https://finance.yahoo.com/news/real-reason-amazon-raising-minimum-wage-170807455.html

Questions for discussion:

  • What are the possible reasons for Amazon’s pay raise, according to the report?
  • What do you think is motivating management?
  • How has this affected the stock price?
  • Why do you think investors responded as they did?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: CNBC’s Diana Olick reports that NYC real estate prices dropped as a new supply hit the market.

Home sellers slashing prices nationwide, NYC real estate prices drop from CNBC.

Source: CNBC.com – video report

Date: Sep 26, 2018

Link: https://www.cnbc.com/video/2018/09/21/home-sellers-slashing-prices-nationwide-nyc-real-estate-prices-drop.html

Questions for discussion:

  • How do supply and demand theories explain the price changes in real estate, as reported in this clip?
  • How would buyers and renters be expected to respond to the changes taking place?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Trump’s trade brinkmanship has offended allies, sown economic uncertainty, and achieved almost nothing. Hooray?

Source: Bloomberg.com

Date: Oct 02, 2018

Link: https://www.bloomberg.com/view/articles/2018-10-02/usmca-united-states-mexico-canada-agreement-is-trump-s-new-nafta?srnd=premium-canada

Questions for discussion:

  • What does this editorial say about the results of the NAFTA transition into USMCA?
  • Do you agree with the conclusions?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram. Even though they have far fewer users, solid ad opportunities on each platform are available, and both are managing to produce revenue gains despite their challenges.

Source: eMarketer.com

Date: Oct 04, 2018

Link: https://www.emarketer.com/content/can-snapchat-and-twitter-benefit-from-dissatisfaction-with-facebook

Questions for discussion:

  • What does the report say about consumer usage of social media platforms?
  • What do you think will happen to usage going forward?
  • Is there room for another platform, in your opinion?
  • What would it look like?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: @CommentsByCelebs founders Emma Diamond and Julie Kramer spend their days combing Instagram comment sections for celebrity conversations. Here are their success secrets.

Source: Entrepreneurs.com

Date: Oct 03, 2018

Link: https://www.entrepreneur.com/article/321113?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • Describe this business model?
  • How can it be replicated for other Instagram environments?
  • How can it be monetized?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Hershey CEO Michele Buck joins ‘Squawk Box’ to discuss the confection and snacking business, Hershey going beyond snacking, what to expect this Halloween for snacks and the company’s future.

Hershey CEO: Snacking growth is outpacing center-of-the-store growth from CNBC.

Source: CNBC.com – video report

Date: Sep 26, 2018

Link: https://www.cnbc.com/video/2018/09/27/hershey-ceo-snacking-growth-is-outpacing-center-of-the-store-growth.html

Questions for discussion:

  • How are consumer snacking behaviors changing?
  • How is Hershey responding to those changes?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Weight Watchers CEO Mindy Grossman joins ‘Squawk Box’ to discuss the rebranding to WW, wellness that works, and the company’s changing consumer base.

Weight Watchers CEO on name rebrand to WW from CNBC.

Source: CNBC.com – video report

Date: Sep 26, 2018

Link: https://www.cnbc.com/video/2018/09/24/weight-watchers-ceo-on-changing-names-and-marketing-healthy-living.html

Questions for discussion:

  • Do you think the change in the company’s brand name is a good idea?
  • Do you think customers will be drawn to the social media feature?
  • What else would you suggest the company do in the future to build its audience?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The idea that millennials are far quicker to welcome new technology than their older colleagues is so familiar by now that it’s become one of those stereotypes that just won’t go away.

Source: Fortune.com – video report

Date: Sep 20, 2018

Link: http://fortune.com/2018/09/20/generational-differences-at-work/

Questions for discussion:

  • What does this report say about the acceptance and use of technology?
  • How should managers use this information within their organizations?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: For the first time, eMarketer is forecasting ad spending for US social video ads. This represents a change in the forecasting methodology to encompass outstream formats—including social media in-feed advertising—in video ad spending figures.

Source: eMarketer.com

Date: Sep 28, 2018

Link: https://www.emarketer.com/content/us-social-video-ad-spending-will-reach-11-69-billion-by-2020

Questions for discussion:

  • What is happening to social network ad revenue?
  • Why do you think Facebook is leading the group in ad revenue?
  • How else can social media generate revenue?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Here it is: Six Pixels of Separation – Episode #637 – Host: Mitch Joel. I got to finally meet Shep Hyken last year at the massive NAMM music trade show. We wound up hanging out for a few days, and I then got to see Shep in action. He doesn’t just talk about great customer service, he gives it… and he lives it. He’s a magnet to business people, and he does his best to help companies make every moment with their customers count. What does great customer service and experience look like? Check out his just-published business book, The Convenience Revolution. He is also the author of Moments of Magic, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, and Be Amazing or Go Home. If that were not enough, he also created The Customer Focus, a customer service training program. Enjoy the conversation…. Enjoy the conversation….

Source: SixPixels.com – Podcast

Date: Sep 23, 2018

Link: https://www.sixpixels.com/podcast/archives/spos-637-the-convenience-revolution-with-shep-hyken/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize the key points you learned from this discussion.
  • Do you disagree with any item?