Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Following a cleanup of its platform and revamped ad model, online social blog reddit is on pace to more than double its ad revenues by 2021. Reddit’s ad business will grow nearly 55%, crossing the $100 million mark this year, according to eMarketer’s latest US ad forecast.

Source: eMarketer.com

Date: Mar 26, 2019

Link: https://www.emarketer.com/content/reddit-to-cross-100-million-in-ad-revenues-in-2019?ecid=NL1001

Questions for discussion:

  • What are some of the reasons the platform is attractive to some advertisers?
  • Why are some advertising managers reluctant to use the platform?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience.

Source: Entrepreneur.com

Date: Mar 28, 2019

Link: https://www.entrepreneur.com/article/328428?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • Summarize the communications strategies presented?
  • Create a script for a product that follows this design and explain how it is supposed to communicate to the intended audience.

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Here it is: Six Pixels of Separation – Episode #663 – Host: Mitch Joel. One of the most prolific and fascinating business professionals in the area of better brand storytelling and marketing is Bernadette Jiwa. She is a veritable force of nature who creates frequent and compelling prose that are sprinkled with optimism and wisdom.

Source: SixPixels.com – podcast

Date: Mar 26, 2019

Link: https://www.sixpixels.com/podcast/archives/spos-663-bernadette-jiwa-tells-the-right-story/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize the key points Bernadette Jiwa presents in this podcast?
  • Do you agree with her advice to managers?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Have tech companies gotten so big that it’s bad for the economy?

Source: CNBC.com – video report

Date: Mar 20, 2019

Link: https://www.cnbc.com/2019/03/20/fortt-knox-big-tech-breakup.html?forYou=true

Questions for discussion:

  • Summarize and evaluate the arguments presented in this debate.
  • What do you think will happen?
  • How would this affect these businesses and their customers going forward?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: In Shanghai’s southeastern district of Xujiahui, Colonel Sanders’s smiling visage looms over the restaurant entrance, as it does at thousands of KFC locations around the globe. But step inside, and it quickly becomes clear that this is no ordinary KFC.

Source: Bloomberg.com

Date: Mar 20, 2019

Link: https://www.bloomberg.com/news/articles/2019-03-20/yum-china-is-building-the-kfc-of-the-future?srnd=businessweek-v2

Questions for discussion:

  • What is motivating the firm to use AI in stores?
  • What information does this new technology provide to management?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: In this new series, I’ll be interviewing top CEOs about how they lead day-to-day. Andi Owen, who took over as CEO of furniture maker Herman Miller in August 2018, shared some candid insights about what she has learned in her new role, and why her comfort zone is a steep learning curve.

Source: LinkedIn.com

Date: Mar 18, 2019

Link: https://www.linkedin.com/pulse/life-ceo-set-direction-communicate-often-inspiring-adam-bryant?trk=eml-email_feed_ecosystem_digest_01-recommended_articles-14-Unknown&midToken=AQH86xox7ZmKaQ&fromEmail=fromEmail&ut=0oKN0FSaq6ZoE1

Questions for discussion:

  • What are the key leadership strategies employed by Andi Owen?
  • How does the interview describe her thinking about management of the firm, employees and herself?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Companies have a hard time finding candidates with communication skills, a positive attitude and the ability to work on a team.

Source: Entrepreneur.com

Date: Mar 18, 2019

Link: https://www.entrepreneur.com/slideshow/299944?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • Do you think these skills are commonly found amongst good performing employees?
  • How can HRM cultivate these skills while employees work?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: In the latest episode of “Behind the Numbers,” eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video.

Source: eMarketer.com – podcast

Date: Mar 19, 2019

Link: https://www.emarketer.com/content/podcast-does-less-tv-mean-less-brand-engagement?ecid=NL1001

Questions for discussion:

  • Summarize the key points Paul Verna argues in this podcast?
  • Do you agree with his assessments?
  • What guidance should managers take-away from this session?

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description: Ensuring that girls and women, in particular, understand the basics of personal finance and economics — not just to be ready for rainy days but also to plan for a successful financial life — is critical for at least two key reasons: American women often live longer than men and more frequently manage their household’s finances.

Source: CNBC.com – video report

Date: Mar 11, 2019

Link: https://www.cnbc.com/2019/03/13/want-a-stronger-economy-support-financially-literate-girls-and-women.html

Questions for discussion:

  • What are the arguments presented for increasing financial literacy, particularly for women?
  • Do you think this is a social issue?
  • What are the related issues for individuals, families, and society as a whole?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: NotCo, a Chilean startup that makes plant-based food alternatives to mayo, milk, and ice cream just got millions in funding from Bezos Expeditions, the Amazon founder’s investment group.

Source: FastCompany.com

Date: Mar 08, 2019

Link: https://www.fastcompany.com/90316486/how-vegan-mayonnaise-convinced-jeff-bezos-to-make-his-first-investment-in-south-america?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=3&partner=newsletter&campaign_date=03082019

Questions for discussion:

  • What does the report say about the development of alternative plant-based foods?
  • Do you think this is a fad with limited potential growth globally or a new direction for the food industry?