Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: A competition series on the platform, “To DIY For,” highlighted ways in which do-it-yourself projects can bring new life to old objects, boosting the brand’s followers.

Source: – video report

Date: Feb 13, 2023


Questions for discussion:

  • Describe the strategy and how the brand is engaging with customers?
  • How else can the brand engage with customers?

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