How Behr Paint connects with millennial homeowners on TikTok

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: A competition series on the platform, “To DIY For,” highlighted ways in which do-it-yourself projects can bring new life to old objects, boosting the brand’s followers.

Source: MarketingDive.com – video report

Date: Feb 13, 2023

Link: https://www.marketingdive.com/news/behr-paint-diy-marketing-millennial-homeowners-tiktok/642499/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-02-15%20Marketing%20Dive%20Newsletter%20%5Bissue:48091%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Describe the strategy and how the brand is engaging with customers?
  • How else can the brand engage with customers?

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