Description: From cast-offs to must-haves, ThredUp’s 11th annual Resale Report offers all the usual insights into the brands most in demand in the secondhand market. But it also provides a closer look at the astonishingly large resale market, proving how deeply many committed people are to powering the circular economy. Source: MediaPost.com Date: Apr 07, 2023… Read more »
Posts Categorized: Part 4: Marketing Management
Chipotle unveils sustainable-restaurant design as it aims to cut carbon footprint in half by 2030
Description: Chipotle Mexican Grill on Tuesday unveiled a new all-electric restaurant design aimed at helping the company reach its goal of cutting greenhouse gas emissions in half by 2030. Source: CNBC.com Date: Apr 11, 2023 Link: https://www.cnbc.com/2023/04/11/chipotle-sets-sustainable-restaurant-design-in-carbon-footprint-move.html Questions for discussion: Describe the eco-orientation developing at Chipotle and other businesses mentioned in the report. Do you believe… Read more »
Mindy Weinstein On The Power Of Scarcity – This Week’s Six Pixels of Separation Podcast
Description: Let’s delve into the fascinating career of Mindy Weinstein, PhD, and her passion for the marketing industry from a psychology perspective. As a writer from a young age, it was during college when she discovered marketing and realized the immense power words have in driving action. This revelation led her to establish her own marketing… Read more »
Bed Bath & Beyond gets $120 million merchandise lifeline as it faces bankruptcy threat
Description: Bed Bath & Beyond announced Wednesday it is working with Hilco Global to get merchandise back on its shelves in the company’s latest effort to stay alive and avoid bankruptcy. The home goods retailer has entered into a vendor consignment program with ReStore Capital, an investment manager under Hilco that provides “creative financing solutions” to struggling companies. Source: CNBC.com… Read more »
Suspicious Minds: America’s Distrust Of Sustainability Claims Increasing
Description: When it comes to sustainability, America is sliding deeper into skepticism, according to the latest research from GfK. Compared to other countries, U.S. consumers are less likely to trust the government, news, social media, and online reviews in nine key product categories. And older people are far more cynical than younger shoppers. Source: MediaPost.com… Read more »
Dunkin’ staff mistake Affleck for Damon in second spot starring ‘Air’ director
Description: Dunkin’ is shoring up an official association with Affleck following a debut Super Bowl campaign that broke through the clutter of a big game overcrowded with celebrity endorsements. Source: MarketingDive.com – video report Date: Apr 04, 2023 Link: https://www.marketingdive.com/news/dunkin-Ben-Affleck-Matt-Damon-Air-film-super-bowl-ad/646770/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-04-04%20Marketing%20Dive%20Newsletter%20%5Bissue:49327%5D&utm_term=Marketing%20Dive Questions for discussion: Who is the target audience for this campaign and ad? What is the message… Read more »
‘Everything is on the table’ if prices don’t come down following Rogers-Shaw acquisition: Champagne
Description: Industry Minister François-Philippe Champagne said the publicly available conditions that allowed Rogers Communications Inc. to acquire Shaw Communications Inc. give Canadians a seat at the negotiation table. Source: BNNbloomberg.ca – video report Date: Apr 05, 2023 Link: https://www.bnnbloomberg.ca/everything-is-on-the-table-if-prices-don-t-come-down-following-rogers-shaw-acquisition-champagne-1.1904497 Questions for discussion: Summarize expected outcomes of this deal and what the government is threatening if… Read more »
Women now dominate the book business. Why there and not other creative industries?
Description: These findings and others come from a new study by Joel Waldfogel, an economist at the University of Minnesota’s Carlson School of Management. Waldfogel crunches the numbers on the book market’s female revolution. And, in a recent interview, the economist helps us think through potential reasons why women trail men in many creative industries, but have… Read more »
The Daily: Has TikTok broken social media, how much time online is spent on social, and Meta’s AR and VR plans
Description: On today’s episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. “In Other News,” we talk about whether social apps are taking up a bigger or smaller share of Americans’ time… Read more »
Reclaiming the Reel: A Provocative Dialogue on Hollywood’s Biases Against Women and Minority Film Directors
Description: Embracing diversity in the workplace boosts creativity, improves leadership, and enhances understanding of consumers. According to a McKinsey report (Dixon-Fyle et al. 2020), firms with gender-diverse executive teams were 25% more likely to have above-average profitability, and firms in the top quartile of ethnically and culturally diverse leadership outperformed those in the fourth quartile by 36%… Read more »