Description: The vast majority of Americans feel social media platforms like Facebook and Instagram are addictive to them personally, are contributing to a national health crisis and should be regulated the way potentially harmful substances such as alcohol and tobacco are, according to a flash poll conducted late last week by MediaPost and Pollfish. Source: MediaPost.com… Read more »
Posts Categorized: Part 4: Marketing Management
Description: It is easy to forget how new Facebook is, but remember I do. The first time I logged in to the social networking site was around 2006. I was taking classes in an adult enrichment program at a small Catholic school in Charlotte, N.C. A young literature professor used Facebook to cultivate informal communication… Read more »
Description: Despite all the hype surrounding electricity exports, they earn less in a month than oil and gas generate every day Source: FinancialPost.com Date: Oct 12, 2021 Link: https://financialpost.com/opinion/philip-cross-if-oil-and-gas-are-dead-why-are-exports-booming Questions for discussion: Summarize the business and economic significance of Canada’s oil and gas industries. What does this mean for future economic development, in your opinion?
Description: WASHINGTON, D.C. — Americans’ trust in the media to report the news fully, accurately and fairly has edged down four percentage points since last year to 36%, making this year’s reading the second lowest in Gallup’s trend. Source: Gallup.com Date: Oct 07, 2021 Link: https://news.gallup.com/poll/355526/americans-trust-media-dips-second-lowest-record.aspx Questions for discussion: Summarize and explain the concerns with… Read more »
Description: Methane is a major contributor to global heating, and cows produce a lot of it. There may, however, be a way to reduce all that gas: seaweed. Source: CNBC.com – video report Date: Oct 12, 2021 Link: https://www.cnbc.com/2021/10/12/seaweed-could-help-cow-farts-contribute-less-to-climate-change.html Questions for discussion: What are the possible business opportunities related to this research? How can Maine… Read more »
Description: Language learning app is global success story. Source: CNBC.com – video report Date: Oct 05, 2021 Link: https://www.cnbc.com/video/2021/10/05/how-luis-von-ahn-created-duolingo-and-what-makes-him-proudest-about-the-app.html Questions for discussion: Why do you suppose so many people are using the app? Why do you think so many are studying the language of their own country? How can the company grow?
Description: A new law requiring shared e-scooter users to lock their vehicles to bike racks is taking effect in D.C. — but don’t expect it to make streets or sidewalks any safer. Date: Oct 04, 2021 Link: https://www.bloomberg.com/news/articles/2021-10-04/the-flawed-law-that-aims-to-tame-e-scooters Questions for discussion: What is the problem with scooters that the law is trying to control? How should the… Read more »
Description: The food and beverage giant’s Pepviz platform uses analytics, data science and other tools to ensure a store is carrying the right product mix and optimizing shelf space. Source: MarketingDive.com Date: Oct 05, 2021 Link: https://www.marketingdive.com/news/how-pepsico-is-harnessing-data-to-help-retailers-increase-sales/607620/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-10-05%20Marketing%20Dive%20Newsletter%20%5Bissue:37135%5D&utm_term=Marketing%20Dive Questions for discussion: Summarize how data is used by the company to drive marketing strategies. What do you… Read more »
Description: A new survey from Equifax Canada found that 68 per cent of small business owners feel confident that their business will recover in 2022. Despite that confidence, many report feeling unsupported by both banks and governments. Of the 300 small business owners surveyed, 52 per cent said they have not felt supported by banks…. Read more »
Description: Here it is: Six Pixels of Separation – Episode #795 – Host: Mitch Joel. The new book is called, You Are What You Click – How Being Selective, Positive, and Creative Can Transform Your Social Media Experience (and, you need to read it). This book is for realists, and it was written by Brian Primack. Brian in Dean… Read more »