Description: Netflix raised monthly prices for its streaming service in the U.S., sending the stock up as much as over 3% during trading on Friday. Source: CNBC.com Date: Jan 14, 2022 Link: https://www.cnbc.com/2022/01/14/netflix-raises-prices-in-us-and-canada-stock-pops.html Questions for discussion: Why would investors like the price increase to subscribers? Do you think this decision will hurt the firm in any… Read more »
Posts Categorized: Part 4: Marketing Management
Description: Most of our consumption of content today exists online. Because of this, companies have had to shift to digital marketing in order to get the word out about their products and services. Source: AMA.org Date: Jan 14, 2022 Link: https://www.ama.org/marketing-news/how-to-create-a-digital-marketing-strategy/?utm_medium=email&utm_source=rasa_io Questions for discussion: What does the report say about why businesses should create digital… Read more »
Description: While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling. Source: MarketingDive.com Date: Jan 13, 2022 Link: https://www.marketingdive.com/news/the-long-and-short-of-it-understanding-video-options-in-a-fragmented-world/616934/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-01-14%20Marketing%20Dive%20Newsletter%20%5Bissue:39149%5D&utm_term=Marketing%20Dive Questions for discussion: What are the advantages of using long and short-form videos? Create a sample of each form for a brand or product you use. Explain what you are attempting to accomplish… Read more »
Description: As inflation drives operating costs higher, a prominent Canadian business leader says one solution is to pass those rising expenses onto customers. Source: BNNBloomberg.com – video report Date: Jan 14, 2022 Link: https://www.bnnbloomberg.ca/pass-it-off-to-the-customer-billionaire-jim-pattison-says-of-rising-business-costs-1.1707303 Questions for discussion: What guiding advice is Jim Pattison suggesting to Canadian businesses in this report? What is his thinking about… Read more »
Description: Here it is: Six Pixels of Separation – Episode #809 – Host: Mitch Joel. One of the great pleasures of my professional career has been getting to know Dorie Clark and watching her ascent in the business world. Dorie has been named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as… Read more »
Description: The yawning disparity between the performance of the electric car company and established automakers last year reflects the technological change roiling the industry. Source: NYTimes.com Date: Jan 08, 2022 Link: https://www.nytimes.com/2022/01/08/business/teslas-computer-chips-supply-chain.html Questions for discussion: Why was Tesla able to operate better than other automotive manufacturers? Should these companies rethink their supply chain strategies, in… Read more »
Description: Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a “halo effect” around online content. Source: MarketingDive.com Date: Jan 06, 2022 Link: https://www.marketingdive.com/news/cameo-poised-for-bigger-role-in-brands-2022-social-strategy/616666/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-01-07%20Marketing%20Dive%20Newsletter%20%5Bissue:39001%5D&utm_term=Marketing%20Dive Questions for discussion: Why is this platform successful? How can it be used with online content? What are the risks associated with the strategy?
Description: Bud Light is adding cola and orange soda to its seltzer, Mountain Dew is moving into the alcohol aisles and Molson Coors has a whiskey brand. Source: CNBC.com – video report Date: Dec 28, 2021 Link: https://www.cnbc.com/2021/12/28/why-the-lines-between-beer-soda-and-spirits-are-blurring.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Summarize what is happening in the beverage industry and explain why. What do you… Read more »
Description: Canada’s oil sands producers were able to export a record amount of crude to overseas markets thanks to a new link to the U.S. Gulf Coast. Source: BNNBloomberg.com – video report Date: Jan 07, 2022 Link: https://www.bnnbloomberg.ca/canada-s-oil-sands-exports-to-asia-reach-record-with-new-link-1.1704527 Questions for discussion: What has helped boost Canadian oil exports? How important is pipeline infrastructure for oil exports?
Description: When a video game company only your kids have heard of goes public at a $38 billion valuation, you pay attention. Source: CNBC.com Date: Dec 22, 2021 Link: https://www.cnbc.com/2021/12/22/here-are-the-companies-building-the-metaverse-meta-roblox-epic.html Questions for discussion: What is happening in this industry that should interest buiness people? What issues are related to the management applications such as the use… Read more »