Why the Kids of NYC Prep brandish BlackBlackberrys.  Source: CNNMoney.com Date: 7/17/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://brainstormtech.blogs.fortune.cnn.com/2009/07/17/privileged-teens-and-their-digital-toys/ Questions for discussion: Summarize the reasons given for Blackberry’s success among teens. Which reason provides the greatest explanation for the popularity among this “target marketâ€Â? Explain your thinking. Given… Read more »
Posts Categorized: Part 4: Marketing Management
Dell poised to benefit most from PC market recovery
All signs are pointing to an improved PC market that will start to materialize later this year and really regain ground next year. Dell, the PC maker that’s arguably been battered most by the downturn, also stands to make the greatest gains when the seas begin to calm. Source: CNET News Date: 7/15/2009 Keys: Marketing,… Read more »
Future of Newspapers: Profitless? Go Wireless
It’s undeniable that the going rate for information on the internet is “free.” That’s meant big trouble for newspapers, which have seen nearly all of their traditional roles usurped by better, faster, free online services over the past few years. Source: Wired.com Date: 7/14/2009 Keys: Advertising, Internet technology Link: http://www.wired.com/dualperspectives/article/news/2009/07/dp_newspaper_wired0714  Questions for discussion: Summarize… Read more »
Sci Fi becomes Syfy
Science Fiction Cable TV network undergoes an overhaul, changing its brand image and name. Source: CNNMoney – video report  Date: 7/06/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://money.cnn.com/video/fortune/2009/07/06/f_scifi_rebrand_syfy.fortune/ Questions for discussion: Who do you think is the target market for this firm today? Do you think the target… Read more »
Marketers to Cut U.S. Social Network Ad Spend in ’09
EMarketer has sharply lowered its outlook for ad spending on social networks in this country. A new report from the researcher finds such expenditures will fall 3 percent to $1.1 billion this year as marketers continue their retrenchment in the poor economy. Source: Clickz.com Date: 7/09/2009 Keys: Advertising, Internet technology Link: http://www.clickz.com/3634342 Questions for discussion:… Read more »
What Chrome OS has on Windows that Linux doesn’t
Google’s Chrome OS isn’t the first operating system to challenge Microsoft Windows’ commanding lead. But it’s got an advantage that other rivals such as Linux lacked: the Web. Source: CNET News Date: 7/09/2009 Keys: Marketing, new product development, new technologies Link: http://news.cnet.com/8301-17939_109-10282442-2.html?tag=newsEditorsPicksArea.0 Questions for discussion: Do you think Chrome OS will succeed where others have… Read more »
Brand Barbie gets a makeover
Pushing 50, the iconic doll had lost her mojo. Richard Dickson is making her hot again. Source: CNNMoney.com Date: 7/10/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://money.cnn.com/2009/07/09/news/companies/mattel_barbie_makeover.fortune/index.htm?postversion=2009071008 Questions for discussion: Summarize the reasons given for the successful rejuvenation of sales? What other reasons do you think might also have… Read more »
Ford: Consumers want green cars
The Ford chairman says higher gas prices and better quality hybrids have led to changes in buyer behavior. Source: CNNMoney – video report Date: 7/01/2009 Keys: Marketing, consumer behavior, new product development Link: http://money.cnn.com Questions for discussion: What are some of the reasons Bill Ford thinks consumers have avoided buying into “green cars†in the… Read more »
