Posted by & filed under Part 4: Marketing Management.

All signs are pointing to an improved PC market that will start to materialize later this year and really regain ground next year. Dell, the PC maker that’s arguably been battered most by the downturn, also stands to make the greatest gains when the seas begin to calm.

Source: CNET News

Date: 7/15/2009

Keys: Marketing, market share, technologies

Link: http://news.cnet.com/8301-1001_3-10287854-92.html?tag=newsLeadStoriesArea.1

Questions for discussion:

  • Summarize the reasons given for recovery in sales of Dell products?
  • Explain how these sales are related to the economic recovery and spending by business? By consumers?

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