Google, Microsoft turf war

Posted by & filed under Part 4: Marketing Management.

Microsoft announces a foray into online office apps, while Google unveils plans for a netbook OS. Source: CNNMoney – video report   Date: 7/17/2009 Keys: Marketing, market share, brand, consumer behavior, new product development Link:   Questions for discussion:  Summarize the key arguments favoring Google and those favorng Microsoft winning this battle for market… Read more »