Description: Evan Williams says the company is focused on beefing up its technology, not making money, for now. Source: CNNMoney – video report  Date: 10/21/2009 Link: http://money.cnn.com/video/technology/2009/10/21/tt_twitter_evan_williams.fortune/ Questions for discussion: What do you think the Twitter business model will look like when it finally announces its strategies for generating revenues? Explain your answer. Do… Read more »
Posts Categorized: Part 4: Marketing Management
Amazon shares close at record high
Description: The online retailer’s stock finishes up nearly 30% as investors see the company becoming a powerhouse of the post-recession economy. Source: CNNMoney.com Date: 10/23/2009 Link: http://money.cnn.com/2009/10/23/news/companies/Amazon/index.htm?postversion=2009102318 Questions for discussion: Do you think investors are correct in their assessment of future online sales and profits at Amazon? Do you think some categories of merchandise or… Read more »
Wikipedia founder in HP online magazine print deal
Description: The founder of online encyclopedia Wikipedia said on Wednesday he had entered into a partnership with computer company Hewlett Packard that will allow users to create and print magazines. Source: Reuters.com Date: 10/21/2009 Link: http://www.reuters.com/article/technologyNews/idUSTRE59K4MX20091021 Questions for discussion: Do you think this business model of on-demand magazine printing will become popular? Who do you… Read more »
Next great Windows OS?
Description: Windows 7 is drawing rave reviews, but can Microsoft parlay the momentum into its other products? Source: CNNMoney – video report  Date: 10/13/2009 Keys: Marketing (p388), New product development (p420), Management (p252) Link: http://money.cnn.com/video/technology/2009/10/13/tt_windows_7_ballmer_microsoft.fortune/ Questions for discussion: What do you think Microsoft’s future looks like, especially in terms of new products? Do you agree… Read more »
Wal-Mart vs. Amazon: Fight is on for book sales
Description: The world’s largest retailer launches a price war against the Web’s premier bookseller as the crucial holiday sales period looms. Source: CNNMoney.com Date: 10/16/2009 Keys: Marketing (p387), Economy (p66) Link: http://money.cnn.com/2009/10/16/news/companies/walmart_amazon_books/index.htm?postversion=2009101617 Questions for discussion: Who do you think will win this battle for customers? Explain your answer. Why is price so important in this… Read more »
Google sparks e-books fight with Kindle
Description: Google plans to launch an online store to deliver electronic books to any device with a Web browser, threatening to upset a burgeoning market for dedicated e-readers dominated by Amazon’s Kindle. Source: Reuters.com Date: 10/16/2009 Keys: Competing in world markets (p100), Marketing (p387) Link: http://www.reuters.com/article/internetNews/idUSTRE59E28H20091016 Questions for discussion: Do you think Google’s strategy will… Read more »
McDonald’s Offers Potato Burger With Fries, No Onions in India
Description: McDonald’s Corp. is staking its future in India on burgers made from mashed potatoes, peas and spices. Sumil Mittal says it’s a good bet. Mittal, 19, sits beneath the golden arches at a McDonald’s in Ambala, a small town 125 miles north of New Delhi. He’s eating the vegetarian McAloo Tikki sandwich, with french… Read more »
Buick targets younger buyers
Description: The 2010 Buick Lacrosse CXS is a luxury sport sedan combining comfort riding and decent performance from V6 models. Embedded video from CNNMoney.com Video Source: CNNMoney – video report  Date: 10/08/2009 Keys: Marketing (p388), New product development (p420) Link: http://money.cnn.com/video/luxury/2009/10/08/lux_peter_buick_lacrosse.cnnmoney/ Questions for discussion: Do you think this new vehicle will be successful? Explain… Read more »
Dell plans first U.S. smartphone with AT&T: source
Description: Dell Inc plans to launch a smartphone with Google’s Android mobile software on carrier AT&T’s network, a source said, marking the PC maker’s first foray into a cut-throat U.S. cellphone arena. Source: Reuters.com Date: 10/08/2009 Keys: Competing in world markets (p100), Marketing (p387) Link: http://www.reuters.com/article/newsOne/idUSTRE5965IP20091008 Questions for discussion: Who is the target market for… Read more »
Budget plug-in car for the city
Description: Former Mindspring CEO Mike McQuary enters the electric car market with the Wheego Whip. Source: CNNMoney – video report  Date: 10/02/2009 Keys: Small business management (p140), Marketing (p388) Link: http://money.cnn.com/video/technology/2009/10/02/tech_all_electric_car_wheego.cnnmoney/ Questions for discussion: Do you think the future belongs to small car companies? Explain why or why not? Who would you select as… Read more »
