Description: AOL Inc. Chief Executive Officer Tim Armstrong is on a mission to show that the company isn’t some dot-com has-been selling Web access and e-mail. It’s a digital- media company with 80 Web sites churning out everything from personal finance advice to bedroom tips for women. Source: Bloomberg.com Date: 12/04/2009 Link: http://www.bloomberg.com/apps/news?pid=20601109&sid=aWVBISfvb7rM&pos=12 Questions for… Read more »
Posts Categorized: Part 4: Marketing Management
How to sell 300,000 lbs of turkey
Description:  Whole Foods uses the Internet and aggressive in-store displays to sell thousands of turkeys in its Northeast stores.  Embedded video from CNNMoney.com Video Date: 11/24/2009 Link: http://money.cnn.com/video/news/2009/11/24/n_whole_foods_turkeys.cnnmoney/ Questions for discussion: Summarize the special distribution strategies followed by the retailer to meet the demand at this time of year. How important do you think this… Read more »
Early shopping tally: Some gems, some coal
Description: Store sales up only slightly from last year, according to tracking firm. But signs of strength seen at some merchants, in West and online. Source: CNNMoney.com Date: 11/28/2009 Link: http://money.cnn.com/2009/11/28/news/economy/holiday_shopping_saturday/index.htm Questions for discussion: Summarize the thinking about expected holiday shopping behaviour this year. Do you think this will be an exceptional shopping season in comparison to… Read more »
Thanksgiving Day a boon for online shopping
Description: Consumers found time this U.S. Thanksgiving Day to squeeze in a lot more holiday shopping online, in between spending time with family, watching football and feasting on turkey. Source: Reuters.com Date: 11/27/2009 Link: http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSN2743536720091127 Questions for discussion: Why can online retailing be of particular advantage to both consumers and retailers at this time of… Read more »
P&G’s plan: 1 billion new users
Description: The global consumer products company wants to grow its consumer base from 4 billion to 5 billion in the next five years. Source: CNNMoney – video report  Date: 11/18/2009 Link: http://money.cnn.com/video/fortune/2009/11/18/f_sl_procter_gamble_growth.mov.fortune/ Questions for discussion: Discuss P&G’s effort to expand internationally in terms of ethical and social responsibility? What are the arguments for and… Read more »
Dirty secrets of Black Friday ‘doorbusters’
Description: Here are a few things bargain-hungry consumers need to know before they hit stores before dawn the day after Thanksgiving. Source: CNNMoney.com Date: 11/20/2009 Link: http://money.cnn.com/2009/11/20/news/economy/black_friday_doorbuster_secrets/index.htm Questions for discussion: Do you think these complaints about the kick-off to holiday shopping are fair? Explain your answer. How is the strategy expected to ignite shopping? How… Read more »
From fashion passion to profit
Description: An enthusiasm for vintage threads led entrepreneurs to create the successful online clothing retailer, ModCloth.com. Source: CNNMoney – video report  Date: 11/10/2009 Link: http://money.cnn.com/video/smallbusiness/2009/11/10/sbiz_makeover_modcloth.smb/ Questions for discussion: Why do you think this small business has succeeded? What problems are these entrepreneurs facing, now that they are beginning to grow their business? How would… Read more »
Steve Jobs – CEO of the Decade
 Description: Apple’s CEO is Fortune’s top business leader of the last 10 years for his impact on computing, movies, music and cell phones. Source: CNNMoney – video report  Date: 11/04/2009 Link: http://money.cnn.com/video/technology/2009/11/04/tt_steve_jobs_apple_ceo.fortune/ Questions for discussion: Summarize the contribution made by Steve Jobs to Apple? What motivational role has Jobs played as CEO at Apple?… Read more »
Boarding call: PAWsengers only!
Description: The first pets-only airline transports cats and dogs in safe and caring conditions. Source: CNNMoney – video report  Date: 10/30/2009 Link: http://money.cnn.com/video/fortune/2009/10/30/f_lat_pet_airways.fortune/ Questions for discussion: Explain why this airline is doing well when most others are flying through rough skies. Is this niche market likely to grow? Explain the customer behavior in choosing… Read more »
Microsoft seen as Diller’s best bet for Ask.com
Description: Microsoft Corp (MSFT.O) is viewed as the most likely buyer or partner for IAC/InterActiveCorp’s (IACI.O) Ask.com if CEO Barry Diller decides to throw in the towel on the struggling search engine. Source: Reuters.com Date: 10/28/2009 Link: http://www.reuters.com/article/americasPrivateEquityNews/idUSTRE59R44720091028 Questions for discussion: Why do you think Ask.com failed to meet expectations for IAC/InterActive? Why do you… Read more »
