Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Consumers found time this U.S. Thanksgiving Day to squeeze in a lot more holiday shopping online, in between spending time with family, watching football and feasting on turkey.


Date: 11/27/2009


Questions for discussion:

  • Why can online retailing be of particular advantage to both consumers and retailers at this time of year? Explain your thinking.
  • Do you suppose online sales might stimulate in-store shopping later? Explain your thinking.

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