Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  The global consumer products company wants to grow its consumer base from 4 billion to 5 billion in the next five years.

Source: CNNMoney – video report
 
Date: 11/18/2009

Link: http://money.cnn.com/video/fortune/2009/11/18/f_sl_procter_gamble_growth.mov.fortune/

Questions for discussion: 

  • Discuss P&G’s effort to expand internationally in terms of ethical and social responsibility? 
  • What are the arguments for and against developing third world customers?
  • What does this report suggest about economic development in these countries? Explain your answer.

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