Description: The global consumer products company wants to grow its consumer base from 4 billion to 5 billion in the next five years.
Source: CNNMoney – video report
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Date: 11/18/2009
Link: http://money.cnn.com/video/fortune/2009/11/18/f_sl_procter_gamble_growth.mov.fortune/
Questions for discussion:ÂÂ
- Discuss P&G’s effort to expand internationally in terms of ethical and social responsibility?ÂÂ
- What are the arguments for and against developing third world customers?
- What does this report suggest about economic development in these countries? Explain your answer.
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