Netflix raises prices in U.S. and Canada, stock pops

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Description: Netflix raised monthly prices for its streaming service in the U.S., sending the stock up as much as over 3% during trading on Friday. Source: CNBC.com Date: Jan 14, 2022 Link: https://www.cnbc.com/2022/01/14/netflix-raises-prices-in-us-and-canada-stock-pops.html Questions for discussion: Why would investors like the price increase to subscribers? Do you think this decision will hurt the firm in any… Read more »

How to Create a Digital Marketing Strategy

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Description: Most of our consumption of content today exists online. Because of this, companies have had to shift to digital marketing in order to get the word out about their products and services. Source: AMA.org Date: Jan 14, 2022 Link: https://www.ama.org/marketing-news/how-to-create-a-digital-marketing-strategy/?utm_medium=email&utm_source=rasa_io Questions for discussion: What does the report say about why businesses should create digital… Read more »

The long and short of it: understanding video options in a fragmented world

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Description: While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling. Source: MarketingDive.com Date: Jan 13, 2022 Link: https://www.marketingdive.com/news/the-long-and-short-of-it-understanding-video-options-in-a-fragmented-world/616934/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-01-14%20Marketing%20Dive%20Newsletter%20%5Bissue:39149%5D&utm_term=Marketing%20Dive Questions for discussion: What are the advantages of using long and short-form videos? Create a sample of each form for a brand or product you use. Explain what you are attempting to accomplish… Read more »

‘Pass it off to the customer,’ billionaire Jim Pattison says of rising business costs

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Description: As inflation drives operating costs higher, a prominent Canadian business leader says one solution is to pass those rising expenses onto customers. Source: BNNBloomberg.com – video report Date: Jan 14, 2022 Link: https://www.bnnbloomberg.ca/pass-it-off-to-the-customer-billionaire-jim-pattison-says-of-rising-business-costs-1.1707303 Questions for discussion: What guiding advice is Jim Pattison suggesting to Canadian businesses in this report? What is his thinking about… Read more »

SPOS #809 – Dorie Clark On How To Play The Long Game

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Description: Here it is: Six Pixels of Separation – Episode #809 – Host: Mitch Joel. One of the great pleasures of my professional career has been getting to know Dorie Clark and watching her ascent in the business world. Dorie has been named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as… Read more »

Why Tesla Soared as Other Automakers Struggled to Make Cars

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Description: The yawning disparity between the performance of the electric car company and established automakers last year reflects the technological change roiling the industry. Source: NYTimes.com Date: Jan 08, 2022 Link: https://www.nytimes.com/2022/01/08/business/teslas-computer-chips-supply-chain.html Questions for discussion: Why was Tesla able to operate better than other automotive manufacturers? Should these companies rethink their supply chain strategies, in… Read more »

Cameo poised for bigger role in brands’ 2022 social strategy

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Description: Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a “halo effect” around online content. Source: MarketingDive.com Date: Jan 06, 2022 Link: https://www.marketingdive.com/news/cameo-poised-for-bigger-role-in-brands-2022-social-strategy/616666/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-01-07%20Marketing%20Dive%20Newsletter%20%5Bissue:39001%5D&utm_term=Marketing%20Dive Questions for discussion: Why is this platform successful? How can it be used with online content? What are the risks associated with the strategy?

The lines between beer, soda and spirits are blurring as beverage companies seek sales growth

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Description: Bud Light is adding cola and orange soda to its seltzer, Mountain Dew is moving into the alcohol aisles and Molson Coors has a whiskey brand. Source: CNBC.com – video report Date: Dec 28, 2021 Link: https://www.cnbc.com/2021/12/28/why-the-lines-between-beer-soda-and-spirits-are-blurring.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Summarize what is happening in the beverage industry and explain why. What do you… Read more »

SPOS #806 – Martin Moore On Reconnecting Leadership With Results

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Description: Here it is: Six Pixels of Separation – Episode #806 – Host: Mitch Joel. Meet a very animated (and passionate) leader… who demands real results. His business, Your CEO Mentor, creates cut-through content for leaders who want to build their leadership confidence and skills, fast. Co-founded by father/daughter duo Martin Moore and Emma Green, their purpose is to improve… Read more »

Canada’s oil sands exports to Asia reach record with new link

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Description: Canada’s oil sands producers were able to export a record amount of crude to overseas markets thanks to a new link to the U.S. Gulf Coast. Source: BNNBloomberg.com – video report Date: Jan 07, 2022 Link: https://www.bnnbloomberg.ca/canada-s-oil-sands-exports-to-asia-reach-record-with-new-link-1.1704527 Questions for discussion: What has helped boost Canadian oil exports? How important is pipeline infrastructure for oil exports?