Description: There was a day when information technology personnel toiled behind the scenes to make their corporate computing infrastructure work. But in the Internet era, those experts increasingly are getting starring roles in corporate computing leadership rather than being supporting cast members. Such is the case for Shelton Shugar, Yahoo’s senior vice president of cloud… Read more »
Posts Categorized: Part 4: Marketing Management
Ford to build new plant in China
Description: In a global push, the carmaker will open its third plant in China and introduce four new vehicles before 2012. Source: CNNMoney – video report  Date: 9/25/2009 Keys: International business, management, marketing, strategic planning Link: http://money.cnn.com/video/markets/2009/09/25/mkts_asia_ford_china_u3x.cnnmoney/ Questions for discussion: Why do you think Ford is building new plants in China? Explain your thinking…. Read more »
Silicon Valley reinvents the lowly brick
Description: Forget microchips. Silicon Valley sees a profitable future in the humble brick thanks to a low-energy production process that illustrates the greening of the U.S. technology capital. Source: Reuters.com Date: 9/22/2009 Keys: Marketing, new product development, technology Link: http://www.reuters.com/article/technologyNews/idUSTRE58K47220090922 Questions for discussion: What are the risks to builders using these new bricks? What risk… Read more »
Marchionne Managing Chrysler Means 5 Mobile Devices in Backpack
Description: To save Chrysler Group LLC, Chief Executive Officer Sergio Marchionne has to create a mid-size sedan that can compete with the world’s best. It’s a three- to five-year job, and he may have two years to do it. Source: Bloomberg.com Date: 9/14/2009 Keys: Management, investing, marketing Link: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=awHymjXNOYdI Questions for discussion: Summarize the strategies… Read more »
Renault’s Ghosn Says Future of Electric Autos Hinges on $70 Oil
Description: Renault SA Chief Executive Officer Carlos Ghosn said the future of electric cars depends on a rebound in oil prices that may boost sales of the battery-powered vehicles he’s spending 4 billion euros ($5.9 billion) to develop. Source: Bloomberg.com Date: 9/16/2009 Keys: Marketing, finance, technology Link: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aR2eQwSe7_S8 Questions for discussion: Do you think Renault’s… Read more »
Steve Jobs is back
Description: Apple’s CEO makes his first public appearance in a year to unveil iPod upgrades. Source: CNNMoney – video report  Date: 9/09/2009 Keys: Management, marketing Link: http://money.cnn.com/video/technology/2009/09/09/f_tt_apple_steve_jobs.fortune/ Questions for discussion: Why is the return of Steve Jobs so important to Apple and the industry in general? Do you think Apple’s new product features will… Read more »
Skype founders’ Joost ousts chairman Mike Volpi
Description: Web TV firm Joost, owned by the founders of Skype, removed its high-profile chairman Mike Volpi by shareholder vote, it said in a statement late on Friday. Source: Reuters News Date: 9/12/2009 Keys: Management, investing, marketing Link: http://www.reuters.com/article/ousivMolt/idUSTRE58B0UZ20090912 Questions for discussion: Why do you think the same people keep emerging as top managers? Explain… Read more »
Motorola shares jump on hopes for Google phone
Description: Motorola Inc shares rose 6.5 percent on Friday on hopes the company could turn around its loss-making handset business with the new cellphone it developed with Google Inc. Source: Reuters.com Date: 9/11/2009 Keys: Marketing, finance, technology Link: http://www.reuters.com/article/technologyNews/idUSTRE5884AQ20090911 Questions for discussion: Do you think Cliq will find a share of the smart phone market?… Read more »
Reviving historical sites
Description: Global Heritage Fund restores ancient architectural monuments and brings tourism to the poorest countries of the world. Source: CNNMoney – video report  Date: 9/03/2009  Keys: International business, marketing, small business Link: http://money.cnn.com/video/news/2009/09/03/n_cc_global_heritage_fund.cnnmoney/ Questions for discussion: What do you think of this concept? Will it be successful? Explain your thinking? How would you… Read more »
YouTube may stream movie rentals
Description: Online video site YouTube is in talks with several major movie studios about renting movies to users by streaming the movies over the Internet according to a person familiar with the talks on Wednesday. Source: Reuters News Date: 9/03/2009 Keys: Marketing, pricing, new product development, technologies Link: http://www.reuters.com/article/ousivMolt/idUSTRE5816W120090903 Questions for discussion: Do you think… Read more »
