Description:Ã‚Â Global Heritage Fund restores ancient architectural monuments and brings tourism to the poorest countries of the world.
Source: CNNMoney Ã¢â‚¬â€œ video report
Keys: International business, marketing,Ã‚Â small business
Questions for discussion:
- What do you think of this concept? Will it be successful? Explain your thinking?
- How would you market this idea to potential travellers?
- Who would be your target market? Explain your answer?
- What are some of the benefits that can accrue to businesses in these countries as well as those in the home countries of the potential travellers?