Description:  Global Heritage Fund restores ancient architectural monuments and brings tourism to the poorest countries of the world.

Source: CNNMoney – video report
 
Date: 9/03/2009
 
Keys: International business, marketing,  small business

Link: http://money.cnn.com/video/news/2009/09/03/n_cc_global_heritage_fund.cnnmoney/

Questions for discussion:

• What do you think of this concept? Will it be successful? Explain your thinking?
• How would you market this idea to potential travellers?
• Who would be your target market? Explain your answer?
• What are some of the benefits that can accrue to businesses in these countries as well as those in the home countries of the potential travellers?