Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Global Heritage Fund restores ancient architectural monuments and brings tourism to the poorest countries of the world.

Source: CNNMoney – video report
Date: 9/03/2009
Keys: International business, marketing,  small business


Questions for discussion:

  • What do you think of this concept? Will it be successful? Explain your thinking?
  • How would you market this idea to potential travellers?
  • Who would be your target market? Explain your answer?
  • What are some of the benefits that can accrue to businesses in these countries as well as those in the home countries of the potential travellers?

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