Description:  In a global push, the carmaker will open its third plant in China and introduce four new vehicles before 2012.

Source: CNNMoney – video report
 
Date: 9/25/2009

Keys: International business, management, marketing, strategic planning

Link: http://money.cnn.com/video/markets/2009/09/25/mkts_asia_ford_china_u3x.cnnmoney/

Questions for discussion: 

• Why do you think Ford is building new plants in China? Explain your thinking.
• What advantages are there besides lower costs for manufacturing? Are there any disadvantages?
• Do you think the target customers for Ford automobiles could also be customers of Honda’s uni-cycle? If not, who would they be?
• Where and how could these uni-cycles be sold?
• What advantages and disadvantages do they have over other forms of personal transportation?
• Develop a simple marketing approach for one target market.