Description:Ã‚Â In a global push, the carmaker will open its third plant in China and introduce four new vehicles before 2012.
Source: CNNMoney Ã¢â‚¬â€œ video report
Keys: International business, management, marketing, strategic planning
Questions for discussion:Ã‚Â
- Why do you think Ford is building new plants in China? Explain your thinking.
- What advantages are there besides lower costs for manufacturing? Are there any disadvantages?
- Do you think the target customers for Ford automobiles could also be customers of HondaÃ¢â‚¬â„¢s uni-cycle? If not, who would they be?
- Where and how could these uni-cycles be sold?
- What advantages and disadvantages do they have over other forms of personal transportation?
- Develop a simple marketing approach for one target market.