Posted by & filed under Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  In a global push, the carmaker will open its third plant in China and introduce four new vehicles before 2012.

Source: CNNMoney – video report
Date: 9/25/2009

Keys: International business, management, marketing, strategic planning


Questions for discussion: 

  • Why do you think Ford is building new plants in China? Explain your thinking.
  • What advantages are there besides lower costs for manufacturing? Are there any disadvantages?
  • Do you think the target customers for Ford automobiles could also be customers of Honda’s uni-cycle? If not, who would they be?
  • Where and how could these uni-cycles be sold?
  • What advantages and disadvantages do they have over other forms of personal transportation?
  • Develop a simple marketing approach for one target market.

Leave a Reply