Description: Major League Baseball launched a new brand campaign to coincide with the 2023 season’s opening day on March 30, according to a press release. The effort was developed with Wieden+Kennedy. Source: MarketingDive.com – video report Date: Mar 30, 2023 Link: https://www.marketingdive.com/news/mlb-opening-day-baseball-is-something-else-campaign-wieden-kennedy/646408/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-30%20Marketing%20Dive%20Newsletter%20%5Bissue:49211%5D&utm_term=Marketing%20Dive Questions for discussion: What is MLB trying to do with this marketing strategy? What do… Read more »
Posts Categorized: Part 4: Marketing Management
Grocery code to increase ‘fair and ethical dealing’ industry, draft report says
Description: An industry group set up to hammer out a Canadian grocery code of conduct is getting closer to a final document, even as the way its terms will be enforced remains unclear. A new working draft of the grocery code viewed by The Canadian Press and verified by two grocery sector sources lays out… Read more »
Your Next Landlord Could Be 100 Random People
Description: Startups are buying properties and wooing first-time real estate investors to buy shares. The model could have real repercussions for renters. Source: Wired.com Date: Mar 30, 2023 Link: https://www.wired.com/story/arrived-fractional-investment-real-estate/?_hsmi=252508126&_hsenc=p2ANqtz-_6BxRUZp1vSN_Bh9FIR75GdG5FKWsByHxbC_DJZDAZmwMgmVCH8bsPs5FGOfillRcF-m8PKY-jKUpm8wARM0PD-Glm5NW2HTIr6kMQs_1UcPfQ4tE Questions for discussion: Summarize the pros and cons of this sort of business model, as described in the article. What is the impact on rentals,… Read more »
Twitter is dying
Description: It’s five months since Elon Musk overpaid for a relatively small microblogging platform called Twitter. The platform had punched above its weight in pure user numbers thanks to an unrivaled ability to both distribute real-time information and make expertise available. Combine these elements with your own critical faculty — to weed out the usual spam and… Read more »
Movie theater stocks pop after report says Apple plans to spend $1B a year on releases
Description: Cinema stocks jumped Thursday after a report said Apple plans to spend $1 billion a year on theatrical film releases. The investment is part of the tech company’s efforts to raise its profile in Hollywood and lure subscribers to its streaming service, Apple TV+, Bloomberg reported, citing people familiar with the matter. Source: CNBC.com Date: Mar 23,2023… Read more »
TikTok commands the attention of 150 million American users. That’s its best defense yet against Biden’s threat of a ban.
Description: TikTok officially has 150 million monthly active users in the US, the company confirmed this week. That means any effort to ban it could face stiff resistance after the app has become part of the routine of 45% of the country. Source: BusinessInsider.com Date: Mar 21, 2023 Link: https://www.businessinsider.com/tiktok-150-million-us-users-facebook-meta-ban-biden-china-2023-3 Questions for discussion: What are the issues surrounding TikTok… Read more »
Brand trust erodes as inflation continues, report finds
Description: The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago, according to Horizon Media’s Catalyst. Source: MarketingDive.com Date: Mar 21, 2023 Link: https://www.marketingdive.com/news/brand-trust-corporate-greed-inflation-marketing/645535/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-21%20Marketing%20Dive%20Newsletter%20%5Bissue:48940%5D&utm_term=Marketing%20Dive Questions for discussion: What does the report say about the connection between inflation and consumers’ relationships with brands? Is it a fair understanding… Read more »
Beverage Org Will Modify Plastic Recycling Ad Claims Following NARB Challenge
Description: A commercial featuring workers wearing shirts bearing the logos of Coca-Cola, Keurig Dr Pepper and PepsiCo and talking about the recyclability of plastic beverage bottles has been determined to be “aspirational” in part, and will be modified. Titled “Back To One,” the spot in question—which makes environmental-benefit claims related to the American Beverage Association’s (ABA) Every… Read more »
Biden visiting at ‘critical moment’ for auto sector: Canada auto leaders
Description: Leaders in Canada’s auto sector will be listening closely to what U.S. President Joe Biden has to say about Canada-U.S. collaboration in the electric vehicle-manufacturing boom as he visits Ottawa for the first time during his presidency. Source: BNNbloomberg.ca – video report Date: Mar 23, 2023 Link: https://www.bnnbloomberg.ca/biden-visiting-at-critical-moment-for-auto-sector-canada-auto-leaders-1.1899408 Questions for discussion: Summarize the highlights in… Read more »
How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business
Description: How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business Source: BusinessInsider.com – video report Date: Mar 20, 2023 Link: https://www.youtube.com/watch?v=6qJV34pcOaw Questions for discussion: Summarize the pros and cons of this effort to recycle hotel soap? What are the financial, marketing and managerial implications for the firms… Read more »
