Description: The coronavirus is more than a health menace. It’s a wealth destroyer that the global economy will have to live with for many months to come. Source: Bloomberg.com Date: Feb 25, 2020 Link: https://www.bloomberg.com/news/articles/2020-02-28/the-world-catches-a-dangerous-virus-of-the-mind?srnd=businessweek-v2 Questions for discussion: What does the article say about what was known about the coronavirus a month ago? How did people… Read more »
Posts Categorized: Part 4: Marketing Management
Description: Investors glued to their screens as stocks tumble day after day. Central banks around the world injecting trillions of dollars into the financial system. Talk of bailing out out entire industries. Source: CNBC.com Date: Mar 17, 2020 Link: https://www.cnbc.com/2020/03/17/banks-nearly-took-down-the-economy-in-2008-now-the-industry.html Questions for discussion: What does the article say about the ability of banks to help businesses and consumers deal with the… Read more »
Description: Day after day we’re hearing about the industries that are being negatively affected by the coronavirus outbreak, but one firm thinks video game publishers are positioned to outperform the broader market in the midst of Covid-19. Yahoo Finance’s tech editor Dan Howley joined Dan Roberts and Seana Smith to discuss to break it all… Read more »
Description: Ontario Premier Doug Ford declared a state of emergency due to COVID-19 on Tuesday, which will require thousands of people to work from home. Experts say the key to successful remote work is to have open lines of communication with managers, and to act like you’re working in an office. Source: YahooFinance.com Date: Mar… Read more »
Description: As the government continues to wrestle with the COVID-19 epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress. Source: eMarketer.com Date: Mar 17, 2020 Link:… Read more »
Description: Regeneron said it could produce ‘hundreds of thousands’ of does per month by the end of the summer if trials of its cocktail coronavirus treatment prove successful. Source: TheStreet.com Date: Mar 17, 2020 Link: https://www.thestreet.com/investing/regeneron-surges-after-identifying-coronavirus-antibodies Questions for discussion: What does the report say about the pharmaceutical effort to stop the spread of the Coronavirus?… Read more »
Description: Walt Disney World Resort in Florida and Disneyland Paris Resort will close beginning Monday through to the end of March. Source: TheStreet.com – video report Date: Mar 12, 2020 Link: https://www.thestreet.com/markets/disney-florida-paris-theme-parks-coronavirus Questions for discussion: Why are Disney operations particularly vulnerable to concerns over the Coronavirus scare? What can be done to mitigate lost business?
Description: eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn’t use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social… Read more »
Description: Despite some signs that younger generations aren’t as into alcohol as their parents, Canadians don’t appear to be drinking less overall, just less beer Source: FinancialPost.com Date: Mar 6, 2020 Link: https://business.financialpost.com/news/retail-marketing/are-we-really-drinking-less-or-why-white-claws-arrival-means-more-bad-news-for-brewers Questions for discussion: What is happening to beer and alcohol consumption in Canada? What are the reasons for these changes? What can… Read more »
Description: Peter Diamandis and Steven Kotler make their case in a new book “The Future Is Faster Than You Think.” Source: Fortune.com – video report Date: Mar 6, 2020 Link: https://fortune.com/videos/watch/964fb3ae-5def-4d56-8e8c-56edbbb4de90?activePlaylistName=On%20Leading Questions for discussion: What are the highlights presented in this video report? What does the message suggest about innovation, business development and investing?