MLB leans into baseball nostalgia with wide-ranging campaign

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Major League Baseball launched a new brand campaign to coincide with the 2023 season’s opening day on March 30, according to a press release. The effort was developed with Wieden+Kennedy.

Source: MarketingDive.com – video report

Date: Mar 30, 2023

Link: https://www.marketingdive.com/news/mlb-opening-day-baseball-is-something-else-campaign-wieden-kennedy/646408/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-30%20Marketing%20Dive%20Newsletter%20%5Bissue:49211%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What is MLB trying to do with this marketing strategy?
  • What do you think about it and the impact it will have?
  • What do you think about the ad?
  • What is the message being sent?
  • What would you recommend to MLB?

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