TikTok commands the attention of 150 million American users. That’s its best defense yet against Biden’s threat of a ban.

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: TikTok officially has 150 million monthly active users in the US, the company confirmed this week. That means any effort to ban it could face stiff resistance after the app has become part of the routine of 45% of the country.

Source: BusinessInsider.com

Date: Mar 21, 2023

Link: https://www.businessinsider.com/tiktok-150-million-us-users-facebook-meta-ban-biden-china-2023-3

Questions for discussion:

  • What are the issues surrounding TikTok and the government’s concerns?
  • How powerful is the argument that 150 million users will determine the decision?
  • What are your thoughts on this discussion?

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