Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The media industry is in the middle of change. There’s little doubt legacy cable TV will continue to bleed millions of subscribers each year as streaming takes over as the primary way the world watches television.


Date: Feb 07, 2023


Questions for discussion:

  • What are the predictions presented for the future of TV?
  • Do you agree with these thoughts?
  • What can the industry do in response to the current trends?

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