Nielsen is out with a new report on media consumption by teens and the results are counter-intuitive to what we commonly believe to be the norm. According to the How Teens Use Media report (PDF),”teens exhibit media habits that are more similar to the total population than not.”

Source: CNET News

Date: 6/25/2009

Keys: Marketing research, new technologies

Link: http://news.cnet.com/8301-13846_3-10273344-62.html?tag=mncol

Questions for discussion:

• Are you surprised by any of the items listed in the article that describe behaviours? If so, explain why.
• Given this marketing information, what advice would you offer the advertising, television, Internet, newspaper and other media related industries that would be interested in this information?