Description:Ã‚Â Fast food giant plans to increase sales by 5% and invest $2.4 billion to enhance its brand.
Questions for discussion:Ã‚Â
- What do these plans at McDonaldÃ¢â‚¬â„¢s suggest to you about managementÃ¢â‚¬â„¢s sense of its future? Explain your thinking.
- Ã‚Â Do you believe McDonaldÃ¢â‚¬â„¢s will find more growth outside of the U.S. than within? Explain your answer.