Posted by & filed under Part 1 Business in a Global Environment.

Description:  Fast food giant plans to increase sales by 5% and invest $2.4 billion to enhance its brand.


Date: 11/13/2009


Questions for discussion: 

  • What do these plans at McDonald’s suggest to you about management’s sense of its future? Explain your thinking.
  •  Do you believe McDonald’s will find more growth outside of the U.S. than within? Explain your answer.

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