Description:  Fast food giant plans to increase sales by 5% and invest $2.4 billion to enhance its brand.

Source: CNNMoney.com

Date: 11/13/2009

Link: http://money.cnn.com/2009/11/12/news/companies/McDonalds/index.htm

Questions for discussion: 

• What do these plans at McDonald’s suggest to you about management’s sense of its future? Explain your thinking.
•  Do you believe McDonald’s will find more growth outside of the U.S. than within? Explain your answer.