Posted by & filed under Part 1 Business in a Global Environment.

Description:   DreamWorks Animation CEO Jeffrey Katzenberg says 3D films may account for a fifth of box office revenue in 2010.

Source: CNNMoney – video report
Date: 01/08/2010


Questions for discussion: 

  • Do you think 3D will continue to grow in popularity? Explain your thinking.
  • Do you think the home entertainment market will be greater than the movie theatre market?

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