Description: The two largest U.S. wireless carriers, Verizon and AT&T, cut their rates on Friday, escalating a price war that began with smaller carriers.
Questions for discussion:Ã‚Â
- Do you think these price cuts will bring in more total revenue for these firms? Explain your thinking.
- What do you think isÃ‚Â motivating these firms to offer a flat-fee for wireless services?
- Is it a good choice, or should they be offering stepped prices for low to high volume users? Explain your thinking.