Posted by & filed under Part 4: Marketing Management.

Description:  Burger King Corp. said Friday it plans to open a Whopper Bar in the South Beach area of Miami next month.

Source: CNNMoney.com

Date: 01/23/2010

Link: http://money.cnn.com/2010/01/22/news/companies/burger_king_whopper_bar/index.htm

Questions for discussion:

  • Do you think this is a good strategy for Burger King?
  • What are the possible problems that can emerge?

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