Description:  Burger King Corp. said Friday it plans to open a Whopper Bar in the South Beach area of Miami next month.

Source: CNNMoney.com

Date: 01/23/2010

Link: http://money.cnn.com/2010/01/22/news/companies/burger_king_whopper_bar/index.htm

Questions for discussion:

• Do you think this is a good strategy for Burger King?
• What are the possible problems that can emerge?