Description: Young people wearing hoodies and chunky glasses are sipping microbrew beers and espressos, nibbling on cheese and baguettes made at a local bakery and listening to a guitarist strum and sing.
Questions for discussion:
- Do you think the new Ã¢â‚¬Å“entrepreneurialÃ¢â‚¬Â approach at Starbucks will be successful?
- What are the risks and benefits of moving away from one model for all store outlets?Ã‚Â
- What would you suggest be done at your local Starbucks to increase sales and profits?