Posted by & filed under Part 2 Starting and Growing Your Business.

Description: Young people wearing hoodies and chunky glasses are sipping microbrew beers and espressos, nibbling on cheese and baguettes made at a local bakery and listening to a guitarist strum and sing.

Source: NYTimes.com

Date: 01/20/2010

Link: http://www.nytimes.com/2010/01/21/business/21sbux.html

Questions for discussion:

  • Do you think the new “entrepreneurial” approach at Starbucks will be successful?
  • What are the risks and benefits of moving away from one model for all store outlets? 
  • What would you suggest be done at your local Starbucks to increase sales and profits?

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