Description: Young people wearing hoodies and chunky glasses are sipping microbrew beers and espressos, nibbling on cheese and baguettes made at a local bakery and listening to a guitarist strum and sing.
Source: NYTimes.com
Date: 01/20/2010
Link: http://www.nytimes.com/2010/01/21/business/21sbux.html
Questions for discussion:
- Do you think the new “entrepreneurial†approach at Starbucks will be successful?
- What are the risks and benefits of moving away from one model for all store outlets?ÂÂ
- What would you suggest be done at your local Starbucks to increase sales and profits?
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