Posted by & filed under Part 4: Marketing Management.

Description: Few events can steal the thunder from an Apple Inc quarterly earnings day — an Apple product launch is one of them.

Source: Reuters.com

Date: 01/22/2010

Link: http://www.reuters.com/article/idUSTRE60L43Y20100122

Questions for discussion: 

  • Examine the news this week about Apple and report the reaction by consumers and investors?
  •  How did Apple stock perform in the stock market?

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