Description: Prices on Toyota’s vehicles, not surprisingly, have slipped in light of the recalls, but rivals have also slashed their prices to capitalize on a rare period of weakness for the world’s biggest carmaker.
Questions for discussion:Ã‚Â
- Summarize the explanation for these changes to pricing strategies.
- Do you believe that Toyota will be able to return to a premium price position in the marketplace? Explain your thinking.
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