Posted by & filed under Part 4: Marketing Management.

Description: Prices on Toyota’s vehicles, not surprisingly, have slipped in light of the recalls, but rivals have also slashed their prices to capitalize on a rare period of weakness for the world’s biggest carmaker.


Date: 02/10/2010


Questions for discussion: 

  • Summarize the explanation for these changes to pricing strategies.
  • Do you believe that Toyota will be able to return to a premium price position in the marketplace? Explain your thinking.

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