Description: Despite a small base of paying users, the VOIP and video chat service is still profitable.

Source:  CNNMoney.com – video report

Date: 01/14/2011

Link:  http://money.cnn.com/video/technology/2011/01/13/t_connected_skype.fortune/

Questions for discussion:  

• Explain why Skype dominates this marketplace?
• How is Skype able to be sustainable when only 6% of users pay anything for services?
• How can Skype convert the growing customer base to more revenue generation?
• Do you think Skype will eventually be replaced by some other competitor?