Posted by & filed under Part 4: Marketing Management.

Description: Despite a small base of paying users, the VOIP and video chat service is still profitable.

Source: – video report

Date: 01/14/2011


Questions for discussion:  

  • Explain why Skype dominates this marketplace?
  • How is Skype able to be sustainable when only 6% of users pay anything for services?
  • How can Skype convert the growing customer base to more revenue generation?
  • Do you think Skype will eventually be replaced by some other competitor?

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