Posted by & filed under Part 4: Marketing Management.

Description: Despite a small base of paying users, the VOIP and video chat service is still profitable.

Source:  CNNMoney.com – video report

Date: 01/14/2011

Link:  http://money.cnn.com/video/technology/2011/01/13/t_connected_skype.fortune/

Questions for discussion:  

  • Explain why Skype dominates this marketplace?
  • How is Skype able to be sustainable when only 6% of users pay anything for services?
  • How can Skype convert the growing customer base to more revenue generation?
  • Do you think Skype will eventually be replaced by some other competitor?

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