Posted by & filed under Part 1 Business in a Global Environment.

Description:  The cheap-chic teen retailer is growing amid questions about just how original its clothes are

Source: Businessweek.com

Date: 01/20/2011

Link: http://www.businessweek.com/magazine/content/11_05/b4213090559511.htm

Questions for discussion: 

  • Summarize the reasons for this retailer’s success. 
  • Who is the target customer?
  • Do you think there is anything else that should be added to their business strategy?
  • Are there any changes you would make?

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