Posted by & filed under Part 4: Marketing Management.

Description: GM’s EN-V, a pod-like concept car, aims to revolutionize urban transportation.

Source: CNNMoney.com – video report

Date: 02/25/2011

Link:  http://money.cnn.com/video/luxury/2011/02/25/lux_env_rvw.cnnmoney/

Questions for discussion: 

  • Describe the similarities and differences between today’s automobile and driver and the concept s for the EN-V?
  • Do you think the EN-V represents the future of automobile transportation?
  •  Assuming it could be done, would turning an entire urban area – like the Manhattan borough of New York City into a transportation area where only EN-V automobiles could be used be a good test of this concept? Explain why or why not?

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