Description: A record processing plant in Brooklyn, N.Y. is seeing business grow as sales of vinyl records outpace digital albums.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- Explain the reasons presented for the success of this business.
- Do you think vinyl can return to prominence and pose a threat to digital?
- How does vinyl differ from digital in terms of the marketing mix?