Description: A record processing plant in Brooklyn, N.Y. is seeing business grow as sales of vinyl records outpace digital albums.
Source: CNNMoney.com – video report
Date: 04/15/2011
Link: http://money.cnn.com/video/smallbusiness/2011/04/15/sbiz_vinyl_comeback.cnnmoney/
Questions for discussion:
- Explain the reasons presented for the success of this business.
- Do you think vinyl can return to prominence and pose a threat to digital?
- How does vinyl differ from digital in terms of the marketing mix?
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