Posted by & filed under Part 4: Marketing Management.

Description: A record processing plant in Brooklyn, N.Y. is seeing business grow as sales of vinyl records outpace digital albums.

Source: CNNMoney.com – video report

Date: 04/15/2011

Link: http://money.cnn.com/video/smallbusiness/2011/04/15/sbiz_vinyl_comeback.cnnmoney/

Questions for discussion:

  • Explain the reasons presented for the success of this business.
  • Do you think vinyl can return to prominence and pose a threat to digital?
  • How does vinyl differ from digital in terms of the marketing mix?

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