Posted by & filed under Part 4: Marketing Management.

Description: Forget Bookshelves. For the first time ever, electronic book sales in the U.S. have exceeded print versions.

Source: – video report

Date: 04/22/2011


Questions for discussion:

  • Why are ebooks growing in popularity among consumers as well as publishers and hardware manufacturers?
  • Do you think the print-market will disappear eventually?
  • How should publishers consider pricing ebooks in comparison to print versions?

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