Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The likes of Jake Steinfeld and Gunnar Peterson have created a micro industry of personal trainers as celebrated as the celebrities they train.


Date: 04/28/2011


Questions for discussion:

  • What is the secret to becoming a celebrity trainer?
  • How does marketing yourself as a celebrity come into this strategy?
  • Can anyone become a celebrity trainer?

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