Description: The likes of Jake Steinfeld and Gunnar Peterson have created a micro industry of personal trainers as celebrated as the celebrities they train.
Source: Businessweek.com
Date: 04/28/2011
Link: http://www.businessweek.com/magazine/content/11_19/b4227065670730.htm
Questions for discussion:
- What is the secret to becoming a celebrity trainer?
- How does marketing yourself as a celebrity come into this strategy?
- Can anyone become a celebrity trainer?
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