Description:   A Newark, N.J. dental operation is turning a profit by focusing on the patients that most dentists shy away from: Medicaid recipients.

Source:  Fortune.com

Date: 01/20/2012

Link:  http://management.fortune.cnn.com/2012/01/20/behind-a-newark-business-success-find-unwanted-customers/?iid=SF_F_LN

Questions for discussion:  What are the social and ethical issues related to this business? What other businesses might be modeled the same way?