Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description:  WSJ’s Annie Gasparro explains Whole Foods’ efforts to reign in prices and shed its reputation as an over-priced grocer caused it to take it on the chin in its latest earnings report. Photo: Getty Images.

Source: WSJ.com – video report

Date: Feb 14, 2013

Link: http://on.wsj.com/15f8G8h

Questions for Discussions:

  • Describe the change in pricing strategy.
  • Why did management make this choice?
  • Was it successful?
  • Should it be maintained?

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