A Growing Challenge for Germans Who Live by Bread Alone

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description: SCHOPFHEIM, Germany — On Sunday mornings, the line at the backdoor of Fritz Trefzger’s bakery snakes through the courtyard as customers wait for their chance to step into the inner sanctum of his kitchen.

Source: NYTimes.com

Date: June 03, 2014

Link: http://www.nytimes.com/2014/06/04/world/europe/a-rising-challenge-for-germans-who-live-by-bread-alone.html?smid=fb-nytimes&WT.z_sma=WO_AGC_20140605&bicmp=AD&bicmlukp=WT.mc_id&bicmst=1388552400000&bicmet=1420088400000&_r=2

Questions for discussion:

  • What does this article say about small business and changing social behaviors?
  • Do you think that Fritz Trefzger’s approach to confronting competition will grow in popularity?

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