Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: CNBC’s Kate Rogers speaks with Starbucks COO Rosalind Brewer about the benefits of hiring young adults and her reaction to the arrest of two black men in a Philadelphia Starbucks.

Starbucks COO on Philadelphia arrests and youth outreach from CNBC.

Source: CNBC.com – video report

Date: May 03, 2018

Link: https://www.cnbc.com/video/2018/05/03/starbucks-coo-on-philadelphia-arrests-and-youth-outreach.html

Questions for discussion:

  • Summarize the highlights presented in this report.
  • Do you think Rosalind Brewer handled the intereview well in light of the recent event in Philadelphia?
  • Do you think the strategy taken by Starbucks to deal with the event fallout is the right one?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Getaway, a Brooklyn-based startup, offers the experience of a tiny home, but only for as many nights as you’re willing to pay for.

What it was like spending 24 hours alone in a tiny cabin in the woods from CNBC.

Source: CNBC.com – video report

Date: May 03, 2018

Link: https://www.cnbc.com/video/2018/05/03/what-it-was-like-spending-24-hours-alone-in-a-tiny-cabin-in-the-woods.html

Questions for discussion:

  • Who is the target market for this sort of “away-from-it-all” activity?
  • Explain the appeal of the small space and simple facilities to customers?
  • How would you market this business?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: American Apparel is returning to the physical realm. The iconic Los Angeles-based brand is preparing to open a flagship store in its home city later this year, its first foray back into brick-and-mortar shops after all its locations closed following a bankruptcy process.

Source: Bloomberg.com

Date: May 03, 2018

Link: https://www.bloomberg.com/news/articles/2018-05-03/american-apparel-is-venturing-back-into-brick-and-mortar-stores

Questions for discussion:

  • Explain the strategic thinking and reasons for opening a retail presence?
  • Do you think the brand can recover?
  • What else would you advise management?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Gibson, an iconic American guitar manufacturer, has filed for bankruptcy. The company has at least $100 million of debt, and perhaps as much as $500 million, according to paperwork filed in Delaware on Tuesday.

Source: CNNMoney.com

Date: May 01, 2018

Link: http://money.cnn.com/2018/05/01/news/companies/gibson-guitars-bankruptcy/index.html

Questions for discussion:

  • What is Gibson’s financial situation?
  • How can it restructure financially in order to emerge and rebuid its business?
  • Why do you think the company failed?
  • What would you advise management do with its brand?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Aurora, a startup developing software for self-driving cars, had barely launched when it found its place among the biggest names in the car industry.

Source: CNNMoney.com

Date: May 03, 2018

Link: http://money.cnn.com/2018/05/03/technology/aurora-self-driving-cars/index.html

Questions for discussion:

  • Why is the company so well connected to the industry?
  • Describe the management culture, as presented in report?
  • Do you think the company can remain independent?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Kids like Caleb Moushey are killing cable TV. Not that Caleb knows from cable. After all, he’s 7 years old. But Caleb rarely if ever watches conventional television. “Everything is Netflix,” said his mother, Ally Brown, an insurance agent in the St. Louis area who also has a 5-year-old and a baby on the way.

Source: Bloomberg.com – video report

Date: Apr 24, 2018

Link: https://www.bloomberg.com/news/articles/2018-04-25/netflix-loving-tykes-tune-out-nickelodeon-in-kid-tv-s-worst-year

Questions for discussion:

  • Why are kids watching more Netflix programming?
  • How can cable producers respond to this competition?
  • How important is content, in your opinion?

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description: The yield on the 10-year U.S. Treasury note broke above 3% on Tuesday, amid growing speculation that the Federal Reserve will be more aggressive in raising interest rates in 2018. Here’s what this means for you and your money.

Source: MoneyWatch.com – video report

Date: Apr 25, 2018

Link: https://www.marketwatch.com/video/explainomics/10-year-treasury-yield-hits-3-here-what-this-means-for-your-wallet/61F24A8D-6059-4418-8BC3-03FF7D92EF90.html

Questions for discussion:

  • Summarize the reasons rates may be heading higher.
  • How will this affect various borrowers and industries?

Posted by & filed under Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Here is what traditional sports needs to learn from eSports to stay relevant and keep growing.

Source: MarketWatch.com – video report

Date: Apr 17, 2018

Link: https://www.marketwatch.com/video/sectorwatch/how-nba-teams-are-using-esports-to-find-new-revenue-streams/658BFE36-7F1A-47A3-AF3B-9B03F9021C13.html

Questions for discussion:

  • Explain the growth in popularity of this business model?
  • Who are the target customers?
  • Can real sport teams capitalize on this phenomenon? Should they?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The ever-expanding US subscription video space is ripe with monetization potential for content owners and platforms.

Source: eMarketer.com – podcast

Date: Apr 25, 2018

Link: https://www.emarketer.com/content/emarketer-releases-new-outlook-on-svod-landscape?ecid=NL1001

Questions for discussion:

  • Summarize the highlights from this report.
  • Which company do think will dominate changing conditions over the next five years?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: With their reputation for skid row stations, grueling rides, and stinking toilets, intercity buses have long been the travel option of last resort. But in Europe, a startup called FlixBushas given buses a trendier, eco-friendly, sharing-economy vibe. Now it’s aiming to take on Greyhound Lines Inc. in the U.S.

Source: Bloomberg.com

Date: Apr 25, 2018

Link: https://www.bloomberg.com/news/articles/2018-04-25/flixbus-conquered-europe-now-it-s-coming-to-america

Questions for discussion:

  • What are the reasons suggesting this business can succeed in North America?
  • What are the reasons it might fail?
  • What advice would you pass along to management that you believe would help the firm succeed?