Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Businesses really don’t have a choice about social activism, Ben & Jerry’s new CEO Matthew McCarthy told CNBC on Friday. “The idea there’s a choice to be made between being proactive, being activists as a business, and not is a bit of a false narrative,” McCarthy said on CNBC’s “Squawk on the Street.” “So I think acknowledging that you are part of a community and being part of social change that you want to see … in the world that you serve is part of business.”

Ben & Jerry’s new CEO: Businesses must affect positive change from CNBC.

Source: CNBC.com – video report

Date: Aug 17, 2018

Link: https://www.cnbc.com/video/2018/08/17/ben-jerrys-ceo-business-activism-ice-cream-social-change.html

Questions for discussion:

  • Summarize the highlights presented in this report.
  • Do you think businesses are honest about their involvement in social issues and change?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The U.S. imports more than $500 billion worth of goods from China, of which some goods are subject to a customs duty. CNBC’s Uptin Saiidi explains how increased tariffs can impact an economy.

How do tariffs work? from CNBC.

Source: CNBC.com – video report

Date: Aug 14, 2018

Link: https://www.cnbc.com/video/2018/08/14/how-do-tariffs-work.html

Questions for discussion:

  • Summarize the reasons for introducing or increasing tariffs?
  • Do you think tariffs affect the way American consumers shop for products?
  • How should American importers deal with the rising costs associated with tariffs?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: For decades, medical scrubs were a necessary but hated uniform. Then this startup made them fashionable.

Source: INC.com

Date: Aug-Sep, 2018

Link: https://www.inc.com/magazine/201809/lindsay-blakely/2018-inc5000-figs.html?cid=hmside1

Questions for discussion: 

  • Explain the strategic thinking and reasons for the success of this firm.
  • Do you think there is a broader market for this clothing outside of the professional work environment?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: CATANIA, Italy — The enormous glass building on the outskirts of this Sicilian city had been intended for making silicon wafers for flash memory chips. That plan got crushed by the global financial crisis.

Source: NYTimes.com

Date: Aug 17, 2018

Link: https://www.nytimes.com/2018/08/16/business/energy-environment/europe-italy-solar-energy-china.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=7&pgtype=sectionfront

Questions for discussion:

  • How is solar technology a good example of a global industry?
  • Why is the scale of production so important for a firm?
  • Can smaller businesses succeed?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: It’s no longer news that US consumers are ditching traditional TV in favor of over-the-top (OTT) video services like Netflix. But, according to our latest forecast, that rate is accelerating.

Source: eMarketer.com – audio report

Date: Aug 17, 2018

Link: https://www.emarketer.com/content/more-than-half-of-us-consumers-watch-subscription-ott-video-2018?ecid=NL1001

Questions for discussion:

  • Why are consumers shifting away from traditional cable TV services in favor of OTT streaming?
  • Do you think traditional cable firms have responded to the challenges well enough so far?
  • What other strategies would you recommend to industry managers?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: CNBC’s Kate Rogers speaks with Starbucks COO Rosalind Brewer about the benefits of hiring young adults and her reaction to the arrest of two black men in a Philadelphia Starbucks.

Starbucks COO on Philadelphia arrests and youth outreach from CNBC.

Source: CNBC.com – video report

Date: May 03, 2018

Link: https://www.cnbc.com/video/2018/05/03/starbucks-coo-on-philadelphia-arrests-and-youth-outreach.html

Questions for discussion:

  • Summarize the highlights presented in this report.
  • Do you think Rosalind Brewer handled the intereview well in light of the recent event in Philadelphia?
  • Do you think the strategy taken by Starbucks to deal with the event fallout is the right one?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Getaway, a Brooklyn-based startup, offers the experience of a tiny home, but only for as many nights as you’re willing to pay for.

What it was like spending 24 hours alone in a tiny cabin in the woods from CNBC.

Source: CNBC.com – video report

Date: May 03, 2018

Link: https://www.cnbc.com/video/2018/05/03/what-it-was-like-spending-24-hours-alone-in-a-tiny-cabin-in-the-woods.html

Questions for discussion:

  • Who is the target market for this sort of “away-from-it-all” activity?
  • Explain the appeal of the small space and simple facilities to customers?
  • How would you market this business?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: American Apparel is returning to the physical realm. The iconic Los Angeles-based brand is preparing to open a flagship store in its home city later this year, its first foray back into brick-and-mortar shops after all its locations closed following a bankruptcy process.

Source: Bloomberg.com

Date: May 03, 2018

Link: https://www.bloomberg.com/news/articles/2018-05-03/american-apparel-is-venturing-back-into-brick-and-mortar-stores

Questions for discussion:

  • Explain the strategic thinking and reasons for opening a retail presence?
  • Do you think the brand can recover?
  • What else would you advise management?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Gibson, an iconic American guitar manufacturer, has filed for bankruptcy. The company has at least $100 million of debt, and perhaps as much as $500 million, according to paperwork filed in Delaware on Tuesday.

Source: CNNMoney.com

Date: May 01, 2018

Link: http://money.cnn.com/2018/05/01/news/companies/gibson-guitars-bankruptcy/index.html

Questions for discussion:

  • What is Gibson’s financial situation?
  • How can it restructure financially in order to emerge and rebuid its business?
  • Why do you think the company failed?
  • What would you advise management do with its brand?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Aurora, a startup developing software for self-driving cars, had barely launched when it found its place among the biggest names in the car industry.

Source: CNNMoney.com

Date: May 03, 2018

Link: http://money.cnn.com/2018/05/03/technology/aurora-self-driving-cars/index.html

Questions for discussion:

  • Why is the company so well connected to the industry?
  • Describe the management culture, as presented in report?
  • Do you think the company can remain independent?