Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: It’s painfully obvious that the startup community is still challenged by the task of creating board of director representation that reflects a diverse and inclusive membership.

Source: Entrepreneur.com

Date: Nov 25, 2020

Link: https://www.entrepreneur.com/article/359604?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • Why is diversity on the board of new start-ups particularly valuable?
  • How can companies ensure a satisfactory level of diversity at the board level?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The company has added 427,300 employees in 10 months, bringing its global work force to more than 1.2 million.

Source: NYTimes.com

Date: Nov 27, 2020

Link: https://www.nytimes.com/2020/11/27/technology/pushed-by-pandemic-amazon-goes-on-a-hiring-spree-without-equal.html

Questions for discussion:

  • What does Amazon’s hiring mean for the company?
  • Do you think these jobs signal good things about the economy?
  • Which businesses are losing to Amazon?
  • Which businesses are benefiting as Amazon grows?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: In the midst of social upheaval in the US, many marketers are striving to be more inclusive, especially as they relate to people who have been historically underrepresented, excluded, and stereotypically portrayed. By embracing and reflecting real-world diversity, marketers can build greater brand affinity and deeper customer relationships while working to effect positive change.

Source: eMarkerter.com

Date: Nov 26, 2020

Link: https://www.emarketer.com/content/consumers-expect-brands-inclusive?ecid=NL1001

Questions for discussion:

  • What does the research say about changing attitudes?
  • How should marketers deal with this information?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Black Friday has officially arrived in Canada, and while sales are expected to be muted this year as the country grapples with the COVID-19 pandemic, the shift to e-commerce means retailers need to manage consumer expectations for online ordering.

Source: Yahoo.Finance.com – video report

Date: Nov 27, 2020

Link: https://ca.finance.yahoo.com/news/with-black-friday-here-retailers-must-manage-delivery-expectations-experts-185107840.html

Questions for discussion:

  • Summarize the highlights presented in the report.
  • Why is delivery a critical component for online retailers?
  • Do you think consumers will revert back to more instore shopping after the pandemic issues subside?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Record airline losses from the coronavirus outbreak will continue to mount next year as anticipated vaccination programs take time to revive travel demand, according to the industry’s main trade group.

Source: Bloomberg.com – video report

Date: Nov 24, 2020

Link: https://www.bloomberg.com/news/articles/2020-11-24/airlines-see-losses-swelling-to-157-billion-before-virus-clears

Questions for discussion:

  • How bad has the airline industry been hit by the pandemic?
  • How can management deal with financial, marketing and employee fallout from the situation?
  • Do you think the industry should consolidate resources as a means to rebuild?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Toast, a start-up that sells software to help restaurants with online ordering, has had a rollercoaster of a year managing through the pandemic. Of late, business has been booming,

Source: CNBC.com – video report

Date: Nov 24, 2020

Link: https://www.cnbc.com/2020/11/23/restaurant-tech-start-up-toast-worth-8-billion-in-employee-share-sale.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • Explain the changing environment facing the firm.
  • Do you think it can sustain this level of growth once the pandemic subsides?
  • How should investors handle this opportunity?
  • Do you think management has handled its employees ethically?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: There are now businesses that sell fake people. On the website Generated.Photos, you can buy a “unique, worry-free” fake person for $2.99, or 1,000 people for $1,000.

Source: NYTimes.com – video report

Date: Nov 21, 2020

Link: https://www.nytimes.com/interactive/2020/11/21/science/artificial-intelligence-fake-people-faces.html?action=click&module=Top%20Stories&pgtype=Homepage

Questions for discussion:

  • What are the ethical and social issues related to the business applications of this emerging technology?
  • Can it be controlled?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: People are still spending money, but their hearts are calling the shots.

Source: Entrepreneur.com

Date: Nov 10, 2020

Link: https://www.entrepreneur.com/article/358343

Questions for discussion:

  • What does the article say about the trends driving consumer and business decision-making?
  • Why do you think consumers’ attitudes have been changing in this way?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Ten years ago, General Motors made its second debut on the New York Stock Exchange in what was then the largest initial public offering in U.S. history — ushering in a new era of renewed optimism for the company and U.S. economy after emerging from bankruptcy in the Great Recession.

Source: CNBC.com – video report

Date: Nov 18, 2020

Link: https://www.cnbc.com/2020/11/18/gms-last-decade-has-produced-paltry-returns-but-evs-hold-hope-for-tesla-growth.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • Why has GM stock performed so poorly?
  • Do you think now is a better time to become an investor in the firm? Explain your thinking?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Retail sales in Canada came in better than expected in September, boosted by receipts of new cars, though a preliminary estimate for October shows the momentum was short-lived.

Source: BNNBloomberg.com – video report

Date: Nov 20, 2020

Link: https://www.bnnbloomberg.ca/canadian-retail-sales-rise-1-1-in-september-beating-estimates-1.1525406

Questions for discussion:

  • How did retail sales fare? Explain these results?
  • Where do you think retailing is headed, given the disruption to normal shopping behaviors?