Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: CNN’s Dr. Sanjay Gupta explains how to use Apple Watch’s built-in ECG monitor.

Source: CNN.com – video report

Date: Dec 04, 2018

Link:  https://www.cnn.com/videos/business/2018/12/05/apple-watch-ecg-app-health-review.cnn-business/video/playlists/top-news-videos/

Questions for discussion:

  • Do you think this device will significantly increase consumer choice for Apple in place of other brands?
  • Who is the target market for this and other health related technology devices that Apple could produce?
  • What sorts of products and services would you think Apple should develop?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Consumer staples may have started the year on a rocky footing, but the recent downturn in stocks — especially high-flying tech names — has seen investors rotate into more defensive trades. Staples is one of only three sectors in the green for the quarter, and the 2% gain is handily above the S&P’s 7.3% drop.

Source: Yahoo.Finance.com

Date: Dec 05, 2018

Link: https://uk.finance.yahoo.com/news/buy-mcdonald-apos-because-solid-171000077.html?guccounter=1

Questions for discussion:

  • Summarize the analysis presented.
  • Do you agree with the assessment?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Asian indices plummeted today—Nikkei 225 down 1.9%, Hang Seng down 2.5%, Shanghai Composite down 1.7%—and Europe’s Stoxx 600 is down 1.9% at the time of writing. The main catalyst for the continuation of this week’s selloff was the arrest in Canada of Sabrina Meng Wanzhou, the chief financial officer of Huawei and the daughter of company founder Ren Zhengfei.

Source: Fortune.com

Date: Dec 06, 2018

Link: http://fortune.com/2018/12/06/huawei-cfo-arrest-stock-market-today/

Questions for discussion:

  • How has the arrest affected the stock market?
  • How should management of the firm deal with this problem?
  • What do you think this story is about?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Apple is in advanced talks to buy rights to a gritty Israeli TV show called “Nevelot” (English translation: “Bastards”) and adapt it for the U.S., beating out bids from competitors including Showtime, FX and Amazon, according to several people with knowledge of the deal.

Source: CNBC.com

Date: Dec 06, 2018

Link: https://www.cnbc.com/2018/12/06/apple-pursuing-violent-israeli-show-nevelot-richard-gere-to-star.html

Questions for discussion:

  • Why is Apple TV searching for its “Breaking Bad” series?
  • How would this reposition the brand?
  • Do you think it is a good strategy?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer. But are the benefits worth the cost?

Source: eMarketer.com

Date: Dec 06, 2018

Link: https://www.emarketer.com/content/rewarded-video-helps-mobile-advertisers-move-on-from-impressions?ecid=NL1001

Questions for discussion:

  • What is the concept behind “rewarded video”?
  • What does the report say about the effectiveness of this strategy?
  • Do you think it should be developed by more firms?
  • What are some rewards that could be offered by some firms?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Apple needs a new product, as iPhone sales slow and drag the company’s stock lower, and it has three possible winners in the pipeline already, according to HSBC analysts.

Source: CNBC.com – video report

Date: Dec 04, 2018

Link: https://www.cnbc.com/2018/12/04/apples-new-winner-besides-the-iphone-could-be-ar-car-or-health-hsbc.html

Questions for discussion:

  • What are the new products in the pipeline?
  • How can revenue be generated by these products?
  • What other ideas would you suggest to Apple management to generate  more profit?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: No more dinners with female colleagues. Don’t sit next to them on flights. Book hotel rooms on different floors. Avoid one-on-one meetings. In fact, as a wealth adviser put it, just hiring a woman these days is “an unknown risk.” What if she took something he said the wrong way? Across Wall Street, men are adopting controversial strategies for the #MeToo era and, in the process, making life even harder for women.

Source: Bloomberg.com – video report

Date: Dec 04, 2018

Link: https://www.bloomberg.com/news/articles/2018-12-03/a-wall-street-rule-for-the-metoo-era-avoid-women-at-all-cost

Questions for discussion:

  • What does this article say about the direction of working relationships between men and women?
  • How should management deal with this issue?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Why are we suddenly talking about canned tuna and millennials? The Wall Street Journal reported on Sunday that overall consumption of the packaged fish has declined by more than 40 percent in the United States over the last three decades, according to the Department of Agriculture.

Source: NYTimes.com

Date: Dec 04, 2018

Link: https://www.nytimes.com/2018/12/03/business/canned-tuna-millennials.html

Questions for discussion:

  • What does the article say is the problem in the tuna industry?
  • What is the industry doing about it?
  • What do you think are the reasons for the problem in the industry?
  • What would you advise?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: After a three-year hiatus, the husband-wife duo behind Kiosk, the revered concept store, return with a new collection–just in time for the holidays.

Source: FastCompany.com

Date: Dec 04, 2018

Link: https://www.fastcompany.com/90274173/kiosk-the-cult-status-design-store-is-back

Questions for discussion:

  • Is this really such a unique business model?
  • Do you think it can find a large enough market in order to succeed?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  In the latest episode of “Behind the Numbers,” analyst Debra Aho Williamson joins us in the studio to talk about social stories—what she calls a 21st Century daily diary. What is it about stories that users and advertisers alike seem to find so appealing?

Source: eMarketer.com – podcast

Date: Dec 04, 2018

Link: https://www.emarketer.com/content/podcast-the-charm-of-social-stories?ecid=NL1001

Questions for discussion:

  • Summarize the highlights in this discussion.
  • Do you agree with the analysis presented about how “stories” impact consumers?