PepsiCo Americas CEO Massimo d’Amore has been rebranding Pepsi’s core products top to bottom. Creative destructionÃ¢â‚¬â€or just destruction?
Source: Business Week.com
Keys: Marketing, product development, strategic alliances
Questions for discussion:
- Which strategies do you think are good ones and which would you disagree with? Explain your thinking.
- Where do you see the beverage industry competitors five years from today?
- What do you think Pepsi will look like in terms of brands, product mix etc.?