The automaker plans to cut its dealer network to 3,600 by next year.

Source: CNNMoney Reports – video report

Date: 5/15/2009

Keys: Marketing, distribution, brands

Link: http://money.cnn.com/

Questions for discussion:

• Do you agree that the existing dealership networks at GM and Chrysler had grown too large?
• How do you think future car buyers will be affected by the reduced number of GM and Chrysler dealerships?
• How could this decision turn out to be a good one for the remaining dealerships and the car companies?