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The automaker plans to cut its dealer network to 3,600 by next year.

Source: CNNMoney Reports – video report

Date: 5/15/2009

Keys: Marketing, distribution, brands

Link: http://money.cnn.com/

Questions for discussion:

  • Do you agree that the existing dealership networks at GM and Chrysler had grown too large?
  • How do you think future car buyers will be affected by the reduced number of GM and Chrysler dealerships?
  • How could this decision turn out to be a good one for the remaining dealerships and the car companies?

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