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The long-maligned smartphone maker tries to claw back with its new Palm Pre.

Source: CNNMoney – video report

Date: 6/03/2009

Keys: Marketing, new product development, competitive advantage


Questions for discussion:

  • Do you think the Palm Pre will be successful in the market competing against Apple’s iPhone and Research in Motion’s Blackberry brands? Why or why not?
  • Which product features do you think present the greatest value to buyers?
  • To which target market would you direct your Palm Pre marketing campaign? Explain your reasons?
  • Do you think there might be too many choices for buyers to consider when selecting a smartphone? Explain your answer.

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