The long-maligned smartphone maker tries to claw back with its new Palm Pre.
Source: CNNMoney – video report
Date: 6/03/2009
Keys: Marketing, new product development, competitive advantage
Link: http://money.cnn.com
Questions for discussion:
- Do you think the Palm Pre will be successful in the market competing against Apple’s iPhone and Research in Motion’s Blackberry brands? Why or why not?
- Which product features do you think present the greatest value to buyers?
- To which target market would you direct your Palm Pre marketing campaign? Explain your reasons?
- Do you think there might be too many choices for buyers to consider when selecting a smartphone? Explain your answer.
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