The long-maligned smartphone maker tries to claw back with its new Palm Pre.
Source: CNNMoney Ã¢â‚¬â€œ video report
Keys: Marketing, new product development, competitive advantage
Questions for discussion:
- Do you think the Palm Pre will be successful in the market competing against AppleÃ¢â‚¬â„¢s iPhone and Research in MotionÃ¢â‚¬â„¢s Blackberry brands? Why or why not?
- Which product features do you think present the greatest value to buyers?
- To which target market would you direct your Palm Pre marketing campaign? Explain your reasons?
- Do you think there might be too many choices for buyers to consider when selecting a smartphone? Explain your answer.