Description: Forget microchips. Silicon Valley sees a profitable future in the humble brick thanks to a low-energy production process that illustrates the greening of the U.S. technology capital. Source: Reuters.com Date: 9/22/2009 Keys: Marketing, new product development, technology Link: http://www.reuters.com/article/technologyNews/idUSTRE58K47220090922 Questions for discussion: What are the risks to builders using these new bricks? What risk… Read more »
Posts Tagged: new product development
Big week ahead on Wall Street
Description: One year after Lehman Brothers, the stock market is right back where it was. Beyond the anniversary, reports on the consumer loom. Source: CNN News Date: 9/12/2009 Keys: Marketing, pricing, new product development, technologies Link: http://money.cnn.com/2009/09/12/markets/sunday_lookahead/index.htm?postversion=2009091206 Questions for discussion: Explain why the stock market fell and returned to the current valuation during the past… Read more »
YouTube may stream movie rentals
Description: Online video site YouTube is in talks with several major movie studios about renting movies to users by streaming the movies over the Internet according to a person familiar with the talks on Wednesday. Source: Reuters News Date: 9/03/2009 Keys: Marketing, pricing, new product development, technologies Link: http://www.reuters.com/article/ousivMolt/idUSTRE5816W120090903 Questions for discussion: Do you think… Read more »
UPDATE 2-Time Warner Cable, Verizon to test TV on the Web
Two more U.S. pay-TV providers, Time Warner Cable Inc (TWC.N) and Verizon Communications Inc (VZ.N), plan to test systems to offer shows on the Web to paying customers in a bid to protect their subscription revenue. Source: Reuters News Date: 8/27/2009 Keys: Marketing, pricing, new product development, technologies Link: http://www.reuters.com/article/mediaNews/idUSN2732267220090827 Questions for discussion: Do you… Read more »
Corporate BlackBerrys to get Google Apps syncing
If your office has given you a BlackBerry for work purposes, you may soon be accessing your Google Apps Gmail, calendar, and contacts via the BlackBerry Enterprise Server. Source: CNET News Date: 8/21/2009 Keys: Marketing, market segmentation, new product development, technologies Link: http://news.cnet.com/8301-17939_109-10315236-2.html?tag=newsEditorsPicksArea.0 Questions for discussion: How does this new product development help RIM and… Read more »
Robo-copter can navigate inside your home
Just when you were getting used to the idea of unmanned aerial vehicles patrolling the skies over your city, they’re beginning to enter buildings. Source: CNET News Date: 8/14/2009 Keys: Marketing, market segmentation, new product development, technologies Link: http://news.cnet.com/8301-17938_105-10309811-1.html?tag=mncol Questions for discussion: What are the possible market segments that could see uses for these products?… Read more »
The biz of social networking
Fortune’s Jon Fortt and Michael Copeland chat with LinkedIn’s Reid Hoffman about the Web’s future. Source: CNNMoney – video report  Date: 7/24/2009 Keys: Marketing, management, segmentation, positioning, consumer behavior, new product development Link: http://money.cnn.com/video/technology/2009/07/24/tm_reed_hoffman_linkedin.fortune/ Questions for discussion: Describe the segment of the market that LinkedIn is directed towards? Are you currently a part of… Read more »
Google, Microsoft turf war
Microsoft announces a foray into online office apps, while Google unveils plans for a netbook OS. Source: CNNMoney – video report  Date: 7/17/2009 Keys: Marketing, market share, brand, consumer behavior, new product development Link: http://money.cnn.com/video/technology/2009/07/17/f_tm_microsoft_vs_google.fortune/  Questions for discussion: Summarize the key arguments favoring Google and those favorng Microsoft winning this battle for market… Read more »
Privileged teens and their digital toys
Why the Kids of NYC Prep brandish BlackBlackberrys.  Source: CNNMoney.com Date: 7/17/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://brainstormtech.blogs.fortune.cnn.com/2009/07/17/privileged-teens-and-their-digital-toys/ Questions for discussion: Summarize the reasons given for Blackberry’s success among teens. Which reason provides the greatest explanation for the popularity among this “target marketâ€Â? Explain your thinking. Given… Read more »
Sci Fi becomes Syfy
Science Fiction Cable TV network undergoes an overhaul, changing its brand image and name. Source: CNNMoney – video report  Date: 7/06/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://money.cnn.com/video/fortune/2009/07/06/f_scifi_rebrand_syfy.fortune/ Questions for discussion: Who do you think is the target market for this firm today? Do you think the target… Read more »
