Description: Speaking at the Cannes Lions festival yesterday, CEO Steve Ballmer said the company’s spending on annual measured media has climbed from $200 million to $700 million over a four-year period, as the company serves up new campaigns for Bing, Xbox, Windows, Internet Explorer, and other products.
Keys: Advertising, marketing, Internet technology
Questions for discussion:
- Which opinions do you agree with and which do you not agree with that were expressed by Steve Balmer? Explain your thinking.
- Do you think the PC (Personal Computer) will be replaced by other products such as hand-held devices?
- How do you see the WWW connecting with various devices?