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Description: Speaking at the Cannes Lions festival yesterday, CEO Steve Ballmer said the company’s spending on annual measured media has climbed from $200 million to $700 million over a four-year period, as the company serves up new campaigns for Bing, Xbox, Windows, Internet Explorer, and other products.


Date: 6/25/2009

Keys: Advertising, marketing, Internet technology


Questions for discussion:

  • Which opinions do you agree with and which do you not agree with that were expressed by Steve Balmer? Explain your thinking.
  • Do you think the PC (Personal Computer) will be replaced by other products such as hand-held devices?
  • How do you see the WWW connecting with various devices?

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