Posted by & filed under Part 4: Marketing Management.

When President Obama said that he wanted to put 1 million plug-in hybrid vehicles on the road by 2015, it sounded good to many people worried about the effects of fossil fuels. But when you consider that there are currently about 230 million vehicles on the road in the United States alone, you realize that Obama’s goal amounts to less than one half of 1 percent–hardly what’s going to move the U.S. into a post-gas future.

Source: CNET News

Date: 7/25/2009

Keys: Marketing, segmentation, consumer behavior, adoption process, technologies


Questions for discussion:

  • In your opinion, will the transition to electric cars depend on the creation of an infrastructure that will allow re-fuelling as convenient as gasoline stations?
  •  Do you that the Chevy Volt will be successfully adopted by the market of electric car buyers?
  • Describe who you think the buyer of the Volt will like be in terms of age, income, education, geography, etc.

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