Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Peddling credit cards isn’t so easy that a caveman can do it. That seems to be the conclusion Berkshire Hathaway (BRKA, Fortune 500) chief executive Warren Buffett reluctantly reached last year, when he shut down a money-losing credit card business he had dreamed up for Berkshire’s Geico car-insurance unit.

Source: CNNMoney.com
 
Date: 02/27/2010

 Link: http://money.cnn.com/2010/02/27/news/companies/berkshire.geico.fortune/index.htm

Questions for discussion:

  • Explain the failure of this product?
  • Does this article suggest that Warren Buffett might be a better financial analyst than a marketing expert?

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