Description:Ã‚Â Peddling credit cards isn’t so easy that a caveman can do it. That seems to be the conclusion Berkshire Hathaway (BRKA, Fortune 500) chief executive Warren Buffett reluctantly reached last year, when he shut down a money-losing credit card business he had dreamed up for Berkshire’s Geico car-insurance unit.
Questions for discussion:
- Explain the failure of this product?
- Does this article suggest that Warren Buffett might be a better financial analyst than a marketing expert?