Description: Shoppers will soon be able to stand outside the designer Norma KamaliÃ¢â‚¬â„¢s boutique in Manhattan, point a phone at merchandise in the window and buy it Ã¢â‚¬â€ even late at night when the store is closed.
Questions for discussion:
- Do you think this shopping behavior will become more common?
- Who is a good target market for this service?
- What sort of product would more likely be marketed this way in comparison to some others?