Posted by & filed under Part 4: Marketing Management.

Description: Shoppers will soon be able to stand outside the designer Norma Kamali’s boutique in Manhattan, point a phone at merchandise in the window and buy it — even late at night when the store is closed.

Source: NYTimes.com

Date: 02/26/2010

Link: http://www.nytimes.com/2010/02/27/business/27shop.html?ref=business

Questions for discussion:

  • Do you think this shopping behavior will become more common?
  • Who is a good target market for this service?
  • What sort of product would more likely be marketed this way in comparison to some others?

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