Posted by & filed under Part 4: Marketing Management.

Description:  Apple loyalists are clamoring for their iPads, but it’s unclear how normal users will take to the tablet.

Source: – video report
Date: 04/02/2010


Questions for discussion:

  • Do you think the market for iPad is as big as the one for iPhone?
  • Are both products targeting the same customer?
  • Do you think iPad will turn out to be a huge success?
  • Would you consider the sale of college textbooks on iPad a good idea?

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