Posted by & filed under Part 4: Marketing Management.

Description:  Jessica Vascellaro has details on Google TV, which was just unveiled by the internet giant at its developers conference in San Francisco. Plus, social networking for kids and retailers use their stores to speed up shipping for online orders.

Source:  Marketwatch.com – video report

Date: 05/20/2010

Link: http://www.marketwatch.com/video/asset/digits-google-tv-debuts/AC797B3D-EE37-48A4-BC25-D0E1E7A5EE64

Questions for discussion:

  • Who is the target market for this service?
  • How do you think this technology with influence buyer behavior?
  • Do you think viewing rates will increase substantially?
  • Which partners are likely to realize growth as a result of growth in online viewing?
  • How will this affect cable and satellite companies?

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