Posted by & filed under Part 4: Marketing Management.

Description: Microsoft, Nintendo and Sony are getting ready to show off an array of new motion accessories and 3-D technology next week at the E3 Expo in the hopes of re-energizing the slumping videogame industry. Nick Wingfield and Dan Gallagher have a preview.

Source: Marketwatch.com – video report

Date: 06/11/2010

Link: http://www.marketwatch.com/video/asset/digits-videogames-get-into-motion/6C20E22C-79DD-4642-A9CE-79EDFE0EB79E

Questions for discussion:

  • Who is the current target market for game consoles?
  • Do you think this new technology is aimed at this audience or some new one?
  • What sorts of games or applications can you envision being popular with this new technology?
  • How would you go about marketing these new games?

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